default author photo

Tedi Pitri

STIE Pasim Sukabumi

Researcher

SCHOLARLY PAPERS

1

DOWNLOADS

172

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

Linking Marketing Strategies to Purchasing Decisions Through the 4P Marketing Mix Model in the Age of Artificial Intelligence Disruption

Number of pages: 15 Posted: 27 Jan 2026 Last Revised: 05 Feb 2026
STIE Pasim Sukabumi, STIE Pasim Sukabumi, STIE Pasim Sukabumi and STIE Pasim Sukabumi
Downloads 172 (449,518)

Abstract:

Loading...

Purchasing Decisions, Marketing Strategy, Marketing Mix, 4Ps Model, Artificial Intelligence