Marian Chapman Moore

University of Virginia - Darden School of Business

Professor of Business Administration

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/moorema.htm

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 17,129

SSRN RANKINGS

Top 17,129

in Total Papers Downloads

2,820

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (12)

1.

Positioning: The Essence of Marketing Strategy

Darden Case No. UVA-M-0754
Number of pages: 10 Posted: 16 Jun 2009 Last Revised: 23 Mar 2018
Marian Chapman Moore and Richard Helstein
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,354 (13,839)
  • Add to Cart

Abstract:

Loading...

positioning, marketing strategy, competitive strategy

2.
Downloads 630 ( 41,565)

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Paul Farris, Ron Mentus, Marian Chapman Moore and Richard R. Johnson
University of Virginia - Darden School of Business, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 538 (50,357)
  • Add to Cart

Abstract:

Loading...

break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Independent, affiliation not provided to SSRN, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 92 (284,517)
  • Add to Cart

Abstract:

Loading...

break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

3.

Green Ox

Darden Case No. UVA-M-0722
Number of pages: 9 Posted: 21 Oct 2008 Last Revised: 13 Jul 2018
Marian Chapman Moore, Geraldine R. Henderson and Geraldine Henderson
University of Virginia - Darden School of Business, University of Texas at Austin - Red McCombs School of Business and affiliation not provided to SSRN
Downloads 282 (108,720)
  • Add to Cart

Abstract:

Loading...

exam case, marketing strategy, segmentation scheme, target segment, segmentation, positioning statement

4.

Linking Products and Consumers: The Consumer Benefit Ladder Approach

Darden Case No. UVA-M-0750
Number of pages: 6 Posted: 16 Jun 2009
Marian Chapman Moore
University of Virginia - Darden School of Business
Downloads 221 (139,446)
  • Add to Cart

Abstract:

Loading...

marketing, consumer behavior, purchase motivation

5.

Snibbie: Spit Happens (a)

Darden Case No. UVA-M-0700
Number of pages: 10 Posted: 21 Oct 2008
Gerry Yemen, Marian Chapman Moore and Geraldine R. Henderson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 94 (278,570)
  • Add to Cart

Abstract:

Loading...

entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing

6.
Downloads 85 (296,822)

Snibbieâ®: Spit Happens (B)

UVA-M-0701
Number of pages: 9 Posted: 21 Oct 2008
Gerry Yemen, Marian Chapman Moore and Geraldine R. Henderson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 72 (330,823)

Abstract:

Loading...

entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing

Snibbieâ®: Spit Happens (B)

Darden Case No. UVA-M-0701
Number of pages: 9 Posted: 21 Oct 2008
Gerry Yemen, Marian Chapman Moore and Geraldine R. Henderson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 13 (591,587)

Abstract:

Loading...

entrepreneurs, bankruptcy, brand management, new product introduction, private-label, distribution strategy, marketing research, marketing strategy, retail marketing

7.

Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)

Darden Case No. UVA-M-0742
Number of pages: 10 Posted: 21 Oct 2008
Gosia Glinska and Marian Chapman Moore
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 67 (340,251)

Abstract:

Loading...

pricing, marketing

8.

Brooke Correll and Clos Du Val: Adventures in Napa Valley (a)

Darden Case No. UVA-M-0733
Number of pages: 10 Posted: 21 Oct 2008
Gosia Glinska and Marian Chapman Moore
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 59 (362,923)
  • Add to Cart

Abstract:

Loading...

pricing, marketing, stakeholder

9.

Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)

Darden Case No. UVA-M-0749
Number of pages: 10 Posted: 21 Oct 2008
Gosia Glinska and Marian Chapman Moore
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 26 (492,342)

Abstract:

Loading...

pricing, marketing

10.

Your Professional Brand: Creating a Brand Essence Statement for Your Internship

Darden Case No. UVA-M-0881
Number of pages: 3 Posted: 27 Aug 2018
Kimberly Whitler and Marian Chapman Moore
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (657,089)
  • Add to Cart

Abstract:

Loading...

branding, brand essence statements, marketing, internship, professional brand, brand reputation, brand strategy

11.

Your Professional Brand: Creating a Brand Essence Statement for Your Career

Darden Case No. UVA-M-0887
Number of pages: 3 Posted: 27 Aug 2018
Kimberly Whitler and Marian Chapman Moore
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (657,089)
  • Add to Cart

Abstract:

Loading...

branding, brand essence statements, marketing, professional brand, brand reputation, brand strategy

12.

Fishing for Feelings? Hooking Viewers Helps!

Journal of Consumer Psychology, Forthcoming
Posted: 07 Nov 2003
Jennifer Edson Escalas, Julie A. Edell and Marian Chapman Moore
Vanderbilt University - Marketing, Duke University - Fuqua School of Business and University of Virginia - Darden School of Business

Abstract:

Loading...

Feelings, Affect, Emotions, Advertising, Narrative Structure