James Rubin

University of Virginia – Darden Graduate School of Business Administration

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/rubin.htm

SCHOLARLY PAPERS

30

DOWNLOADS
Rank 10,920

SSRN RANKINGS

Top 10,920

in Total Papers Downloads

4,197

CITATIONS

0

Scholarly Papers (30)

1.

Corporate Branding

Darden Case No. UVA-BC-0203
Number of pages: 4 Posted: 21 Oct 2008
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 716 (33,978)
  • Add to Cart

Abstract:

Loading...

corporate communication, corporate branding

2.

Introduction to Contemporary Corporate Communication

Darden Case No. UVA-BC-0201
Number of pages: 4 Posted: 21 Oct 2008
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 696 (35,307)
  • Add to Cart

Abstract:

Loading...

corporate communication

3.

Syllabus: First Year Management Communication 2003

Darden Case No. UVA-BC-0160
Number of pages: 3 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 395 (72,537)
  • Add to Cart

Abstract:

Loading...

Management Communication, Corporate Communication, Communication Strategy, Leadership

4.

Corporate Identity

Darden Case No. UVA-BC-0202
Number of pages: 4 Posted: 21 Oct 2008
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 325 (90,836)
  • Add to Cart

Abstract:

Loading...

corporate communication, corporate identity

5.

Novo Nordisk: Focusing the Corporate Brand

Darden Case No. UVA-BC-0192
Number of pages: 38 Posted: 21 Oct 2008
University of Virginia – Darden Graduate School of Business Administration, affiliation not provided to SSRN, Copenhagen Business School - Department of Economics and affiliation not provided to SSRN
Downloads 287 (103,972)
  • Add to Cart

Abstract:

Loading...

brand management

6.

Ups and Corporate Sustainability: Proactively Managing Risk

Darden Case No. UVA-BC-0213
Number of pages: 30 Posted: 05 Apr 2010
James Rubin and Barbara Carmichael
University of Virginia – Darden Graduate School of Business Administration and APCO Worldwide
Downloads 215 (139,473)
  • Add to Cart

Abstract:

Loading...

shipping package delivery sustainability triple bottom line United Parcel Service

7.

Inherent Negatives: Managing Risk and Reputation, Reconsidering Corporate Social Responsibility

Darden Business School Working Paper No. 2373611
Number of pages: 20 Posted: 01 Jan 2014
James Rubin and Barbara Carmichael
University of Virginia – Darden Graduate School of Business Administration and APCO Worldwide
Downloads 202 (147,891)

Abstract:

Loading...

CSR, reputation management, risk management, communication

8.

Narrative Presentation: Telling the Company Story

Darden Case No. UVA-BC-0163
Number of pages: 2 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 188 (158,042)
  • Add to Cart

Abstract:

Loading...

Management Communication, Communication Strategy, Presentation skills

9.

Investor Relations at United Technologies (a)

Darden Case No. UVA-BC-0120
Number of pages: 12 Posted: 21 Oct 2008
Ted Forbes and James Rubin
affiliation not provided to SSRN and University of Virginia – Darden Graduate School of Business Administration
Downloads 182 (162,727)
  • Add to Cart

Abstract:

Loading...

communication strategy, stockholder relations

10.

MBA Writing Diagnostic

Darden Case No. UVA-BC-0216
Number of pages: 4 Posted: 09 Jun 2009
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 150 (192,262)
  • Add to Cart

Abstract:

Loading...

writing introductory MBA executive memo report presentation skills

11.

A Note on Management Communication: Module One

Darden Case No. UVA-BC-0168
Number of pages: 2 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 149 (193,368)
  • Add to Cart

Abstract:

Loading...

Communication Process, Communication Strategy

12.

Peer Feedback Assignment

Darden Case No. UVA-BC-0164
Number of pages: 3 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 120 (229,261)
  • Add to Cart

Abstract:

Loading...

Management Communication, Communication Strategy, Pedagogy, Performance Evaluationn, Writing Skills

13.

A Note on Management Communication: Module Four

Darden Case No. UVA-BC-0171
Number of pages: 2 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 117 (233,583)
  • Add to Cart

Abstract:

Loading...

Communication Process, Communication Strategy

14.

A Note on Management Communication: Module Two

Darden Case No. UVA-BC-0169
Number of pages: 2 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 116 (235,119)
  • Add to Cart

Abstract:

Loading...

Communication Process, Communication Strategy

15.

A Note on Management Communication: Module Three

Darden Case No. UVA-BC-0170
Number of pages: 2 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 109 (245,776)
  • Add to Cart

Abstract:

Loading...

Communication Process, Communication Strategy

16.

Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management

Darden Case No. UVA-BC-0218
Number of pages: 20 Posted: 07 Apr 2010
James Rubin and Barbara Carmichael
University of Virginia – Darden Graduate School of Business Administration and APCO Worldwide
Downloads 108 (247,349)
  • Add to Cart

Abstract:

Loading...

public relations crisis communications strategy enterprise risk lawsuit

17.

Point of View Assignment

Darden Case No. UVA-BC-0166
Number of pages: 3 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 77 (306,912)
  • Add to Cart

Abstract:

Loading...

Management Communication, Business and Society, Presentation Skills, Writing Skills

18.

Triad Conference with Instructor

Darden Case No. UVA-BC-0165
Number of pages: 2 Posted: 21 Oct 2008
Elizabeth A. Powell and James Rubin
University of Virginia - Darden School of Business and University of Virginia – Darden Graduate School of Business Administration
Downloads 41 (413,383)
  • Add to Cart

Abstract:

Loading...

Management Communications, meetings, performance evaluation, presentation skills, writing skills

19.

Sustainability at the Coca-Cola Company in a New Era of Brand Building

Darden Case No. UVA-BC-0262
Number of pages: 23 Posted: 30 May 2017
James Rubin, Brian Moriarty and Alison Mehlsak
University of Virginia – Darden Graduate School of Business Administration, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (626,923)
  • Add to Cart

Abstract:

Loading...

sustainability, supply chain, water, stewardship, ekocenter, social enterprise, recycle, social media, disruption, coke, tab, pepsi

20.

Corporate Brand as Social Contract

Darden Case No. UVA-BC-0244
Number of pages: 6 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 2 (626,923)
  • Add to Cart

Abstract:

Loading...

value, stakeholder, promise, identity, communication, culture, ambassador, differentiation

21.

Contemporary Corporate Communications: Stakeholder Engagement and the Business Model

Darden Case No. UVA-BC-0245
Number of pages: 8 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

reputation, crisis management, brand, identity

22.

Corporate Crisis and the Long View

Darden Case No. UVA-BC-0246
Number of pages: 7 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

pr, public relations, media, mitigation, identity, crisis management, managing crisis, brand, reputation management

23.

Small Medium at Large: Technology, Time, and Memory in Corporate Communications

Darden Case No. UVA-BC-0248
Number of pages: 6 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

csr, blogs, social media, transparency

24.

Changing Contexts for Reputation Management

Darden Case No. UVA-BC-0249
Number of pages: 6 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

message, intangible, risk, confidence, trust, premium, stakeholder

25.

Two Metanarratives of Contemporary Business

Darden Case No. UVA-BC-0250
Number of pages: 7 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

shared value, csr, crisis management

26.

Corporate Identity and Culture

Darden Case No. UVA-BC-0251
Number of pages: 4 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

logo, signification, brand

27.

Pattern Recognition and Interpretation

Darden Case No. UVA-BC-0252
Number of pages: 6 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

corporate communication

28.

An Approach to Management Communication Pedagogy in MBA Education

Darden Case No. UVA-BC-0148
Number of pages: 3 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

communication process, communication strategy

29.

A Note on the Development of Management Communication in Graduate Business Schools

Darden Case No. UVA-BC-0149
Number of pages: 4 Posted: 30 May 2017
James Rubin
University of Virginia – Darden Graduate School of Business Administration
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

business history, communication process, communication strategy

30.

Renewing the Nissan Brand

Darden Case No. UVA-BC-0194
Number of pages: 32 Posted: 30 May 2017
James Rubin, Mary Jo Hatch and Majken Schultz
University of Virginia – Darden Graduate School of Business Administration, University of Virginia - Darden School of Business and Copenhagen Business School - Department of Economics
Downloads 0 (657,681)
  • Add to Cart

Abstract:

Loading...

operations management, market analysis, brand marketing