Ronald T. Wilcox

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/wilcox.htm

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 17,011

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Top 17,011

in Total Papers Downloads

2,842

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (10)

1.
Downloads 1,212 ( 16,397)

A Practical Guide to Conjoint Analysis

Darden Case No. UVA-M-0675
Number of pages: 8 Posted: 21 Oct 2008 Last Revised: 08 Jul 2019
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 1,035 (20,373)
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conjoint analysis, quantitative analysis, willingness to pay

A Practical Guide to Conjoint Analysis

Darden Case No. UVA-M-0675
Number of pages: 8 Posted: 21 Oct 2008 Last Revised: 08 Jul 2019
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 177 (171,290)
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conjoint analysis, quantitative analysis, willingness to pay

Methods for Producing Perceptual Maps from Data

Darden Case No. UVA-M-0665
Number of pages: 12 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 775 (30,896)
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marketing research, marketing strategy, consulting team, marketing

Methods for Producing Perceptual Maps from Data

Darden Case No. UVA-M-0665
Number of pages: 12 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 104 (262,015)
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marketing research, marketing strategy, consulting team, marketing

3.
Downloads 92 ( 41,565)

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Independent, affiliation not provided to SSRN, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 92 (284,517)
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

Darden Case No. UVA-M-0674
Number of pages: 5 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 158 (189,128)
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marketing research, pricing, marketing

Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

Darden Case No. UVA-M-0674
Number of pages: 5 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 101 (267,435)
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marketing research, pricing, marketing

5.

Portland Trail Blazers

Darden Case No. UVA-M-0773
Number of pages: 10 Posted: 16 Jun 2009
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 245 (125,923)
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conjoint analysis

6.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Dartmouth College - Tuck School of Business, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 122 (232,322)

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customer relationship management, direct marketing

7.

Dragon Systems, Inc. (A)

Darden Case No. UVA-M-0724
Number of pages: 8 Posted: 21 Oct 2008
dorothy J Kelley and Ronald T. Wilcox
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 12 (575,014)
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contract bid proposal

8.

Dragon Systems, Inc. (B)

Darden Case No. UVA-M-0725
Number of pages: 2 Posted: 21 Oct 2008
dorothy J Kelley and Ronald T. Wilcox
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 12 (575,014)

Abstract:

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marketing

9.

Brand Positioning Statements

Darden Case No. UVA-M-0827
Number of pages: 9 Posted: 30 May 2017 Last Revised: 04 May 2018
Ronald T. Wilcox and Gerry Yemen
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 8 (600,685)
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positioning, target group, competitive framework, point of differentiation, brand character

10.

UnbeLEAFable Snacks

Darden Case No. UVA-M-0911
Number of pages: 11 Posted: 16 Jan 2018
Nick King, John White, Yael Grushka-Cockayne and Ronald T. Wilcox
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (657,089)
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entrepreneur, new business, venture, startup, career path, premium segment, luxury, high-end, mechanical turk, survey, focus group, snack, gummy, garden gummies, natural food, health food, pricing, conjoint analysis, customer segmentation