Ronald T. Wilcox

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/wilcox.htm

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 13,640

SSRN RANKINGS

Top 13,640

in Total Papers Downloads

2,785

CITATIONS

2

Scholarly Papers (8)

1.
Downloads 1,200 ( 12,687)

A Practical Guide to Conjoint Analysis

Darden Case No. UVA-M-0675
Number of pages: 8 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 1,023 (15,936)

Abstract:

conjoint analysis, quantitative analysis

A Practical Guide to Conjoint Analysis

Darden Case No. UVA-M-0675
Number of pages: 8 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 177 (138,664)

Abstract:

conjoint analysis, quantitative analysis

Methods for Producing Perceptual Maps from Data

Darden Case No. UVA-M-0665
Number of pages: 12 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 774 (24,143)

Abstract:

marketing research, marketing strategy, consulting team, marketing

Methods for Producing Perceptual Maps from Data

Darden Case No. UVA-M-0665
Number of pages: 12 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 100 (219,899)

Abstract:

marketing research, marketing strategy, consulting team, marketing

3.
Downloads 92 ( 32,724)

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Independent, affiliation not provided to SSRN, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 92 (232,763)

Abstract:

break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

Darden Case No. UVA-M-0674
Number of pages: 5 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 156 (155,123)

Abstract:

marketing research, pricing, marketing

Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

Darden Case No. UVA-M-0674
Number of pages: 5 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 101 (218,317)

Abstract:

marketing research, pricing, marketing

5.

Portland Trail Blazers

Darden Case No. UVA-M-0773
Number of pages: 10 Posted: 16 Jun 2009
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 165 (103,046)

Abstract:

consumer marketing, pricing, marketing

6.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Tuck School of Business at Dartmouth, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 71 (220,110)
Citation 2

Abstract:

customer relationship management, direct marketing

7.

Dragon Systems, Inc. (A)

Darden Case No. UVA-M-0724
Number of pages: 8 Posted: 21 Oct 2008
dorothy J Kelley and Ronald T. Wilcox
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 8 (479,318)

Abstract:

contract bid proposal

8.

Dragon Systems, Inc. (B)

Darden Case No. UVA-M-0725
Number of pages: 2 Posted: 21 Oct 2008
dorothy J Kelley and Ronald T. Wilcox
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 8 (489,513)

Abstract:

marketing