Ronald T. Wilcox

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/wilcox.htm

SCHOLARLY PAPERS

12

DOWNLOADS
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Top 23,099

in Total Papers Downloads

2,878

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (12)

1.
Downloads 1,219 ( 22,168)

A Practical Guide to Conjoint Analysis

Number of pages: 8 Posted: 21 Oct 2008 Last Revised: 10 Nov 2021
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 1,040 (27,520)
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conjoint analysis, quantitative analysis, willingness to pay

A Practical Guide to Conjoint Analysis

Number of pages: 8 Posted: 21 Oct 2008 Last Revised: 10 Nov 2021
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 179 (217,557)
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conjoint analysis, quantitative analysis, willingness to pay

Methods for Producing Perceptual Maps from Data

Number of pages: 12 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 778 (41,312)
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marketing research, marketing strategy, consulting team, marketing

Methods for Producing Perceptual Maps from Data

Number of pages: 12 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 106 (328,654)
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marketing research, marketing strategy, consulting team, marketing

3.
Downloads 92 ( 55,415)

Marketing Economics

Number of pages: 10 Posted: 21 Oct 2008
Independent, affiliation not provided to SSRN, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 92 (360,891)
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

Number of pages: 5 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 158 (242,244)
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marketing research, pricing, marketing

Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

Number of pages: 5 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 102 (337,339)
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marketing research, pricing, marketing

5.

Portland Trail Blazers

Number of pages: 10 Posted: 16 Jun 2009
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 247 (161,478)
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conjoint analysis

6.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Dartmouth College - Tuck School of Business, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 135 (274,374)
Citation 1

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customer relationship management, direct marketing

7.

Dragon Systems, Inc. (B)

Number of pages: 2 Posted: 21 Oct 2008
dorothy J Kelley and Ronald T. Wilcox
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 15 (695,966)

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marketing

8.

Dragon Systems, Inc. (A)

Number of pages: 8 Posted: 21 Oct 2008
dorothy J Kelley and Ronald T. Wilcox
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 13 (711,747)
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contract bid proposal

9.

Brand Positioning Statements

Number of pages: 9 Posted: 30 May 2017 Last Revised: 10 Nov 2021
Ronald T. Wilcox and Gerry Yemen
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 10 (735,505)
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positioning, target group, competitive framework, point of differentiation, brand character

10.

UnbeLEAFable Snacks

Number of pages: 11 Posted: 16 Jan 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of BusinessHarvard University - Business School (HBS) and University of Virginia - Darden School of Business
Downloads 2 (801,456)
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entrepreneur, new business, venture, startup, career path, premium segment, luxury, high-end, mechanical turk, survey, focus group, snack, gummy, garden gummies, natural food, health food, pricing, conjoint analysis, customer segmentation

11.

A Concise Guide to Parent Brands and Subbrands

Number of pages: 5 Posted: 22 Oct 2021
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 1 (813,285)
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branding, parent brand, subbrand, umbrella brand, endorser role, descriptor brand, driver brand, brand architecture, marketing strategy, brand portfolio, positioning, focused marketing, strategic opportunism, cannibalization, brand dilution

12.

66┬░North: Made for Life

Number of pages: 20 Posted: 24 Jan 2022
Ronald T. Wilcox and Gerry Yemen
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Iceland, branding, retailing, strategic decision-making, customers, luxury, video