Ronald T. Wilcox

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/wilcox.htm

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 13,610

SSRN RANKINGS

Top 13,610

in Total Papers Downloads

2,704

CITATIONS

2

Scholarly Papers (8)

1.
Downloads 1,162 ( 12,933)

A Practical Guide to Conjoint Analysis

UVA-M-0675
Number of pages: 10 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 990 (16,171)

Abstract:

quantitative analysis

A Practical Guide to Conjoint Analysis

Darden Case No. UVA-M-0675
Number of pages: 10 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 172 (138,150)

Abstract:

quantitative analysis

Methods for Producing Perceptual Maps from Data

UVA-M-0665
Number of pages: 13 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 768 (23,595)

Abstract:

marketing research, marketing

Methods for Producing Perceptual Maps from Data

Darden Case No. UVA-M-0665
Number of pages: 13 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 85 (237,746)

Abstract:

marketing research, marketing

3.
Downloads 91 ( 31,856)

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 13 Posted: 21 Oct 2008
Independent, affiliation not provided to SSRN, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 91 (227,600)

Abstract:

break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

UVA-M-0674
Number of pages: 6 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 152 (154,078)

Abstract:

marketing research, pricing, marketing

Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund

Darden Case No. UVA-M-0674
Number of pages: 6 Posted: 21 Oct 2008
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 99 (214,896)

Abstract:

marketing research, pricing, marketing

5.

Portland Trail Blazers

Darden Case No. UVA-M-0773
Number of pages: 12 Posted: 16 Jun 2009
Ronald T. Wilcox
University of Virginia - Darden School of Business
Downloads 165 (103,846)

Abstract:

consumer marketing, pricing, marketing

6.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Tuck School of Business at Dartmouth, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 71 (222,807)
Citation 2

Abstract:

customer relationship management, direct marketing

7.

Dragon Systems, Inc. (A)

Darden Case No. UVA-M-0724
Number of pages: 9 Posted: 21 Oct 2008
dorothy J Kelley and Ronald T. Wilcox
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 8 (466,508)

Abstract:

marketing

8.

Dragon Systems, Inc. (B)

Darden Case No. UVA-M-0725
Number of pages: 2 Posted: 21 Oct 2008
dorothy J Kelley and Ronald T. Wilcox
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 8 (476,706)

Abstract:

marketing