Kangkang Wang

University of Alberta

professor

Edmonton, Alberta T6G 2R3

Canada

SCHOLARLY PAPERS

5

DOWNLOADS

141

CITATIONS

0

Scholarly Papers (5)

1.

Product Design Outsourcing in Competitive Markets

Number of pages: 49 Posted: 22 Nov 2015 Last Revised: 25 Oct 2018
Kangkang Wang and Chunhua Wu
University of Alberta and University of British Columbia (UBC) - Sauder School of Business
Downloads 86 (290,182)
Citation 1

Abstract:

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Original Design Manufacturer, Firm Competition, Outsourcing, Supply Chain Management

2.

Price Match Guarantees in the Age of Showrooming: An Empirical Analysis

Number of pages: 47 Posted: 14 Nov 2018
Chunhua Wu, Kangkang Wang and Ting Zhu
University of British Columbia (UBC) - Sauder School of Business, University of Alberta and Purdue University - Krannert School of Management
Downloads 55 (369,705)

Abstract:

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Showrooming, Price matching, E-commerce, Price competition

3.

The Bright Side of Loss Aversion in Dynamic and Competitive Markets

Marketing Science, Volume 33, Issue 5, 2014, University of Alberta School of Business Research Paper No. 2568867
Posted: 24 Feb 2015 Last Revised: 10 Apr 2015
Kangkang Wang and Dmitri Kuksov
University of Alberta and University of Texas at Dallas - Naveen Jindal School of Management

Abstract:

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game theory, price competition, price promotion, loss aversion, reference price

4.

A Model of the 'It' Products in Fashion

Marketing Science, Vol. 32, No. 1, 2013; pp. 51-69; DOI: 10.1287/mksc.1120.0742
Posted: 13 Nov 2013
Dmitri Kuksov and Kangkang Wang
University of Texas at Dallas - Naveen Jindal School of Management and University of Alberta

Abstract:

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game theory, status goods, uncertainty, consumer signalling, price competition

5.

Advertising and Consumers' Communications

Marketing Science, Vol. 32, No. 2, 2013; pp. 294-309; DOI: 10.1287/mksc.1120.0753
Posted: 13 Nov 2013
Dmitri Kuksov, Ron Shachar and Kangkang Wang
University of Texas at Dallas - Naveen Jindal School of Management, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and University of Alberta

Abstract:

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advertising, communication, word of mouth, branding, brand image