Qi Wang

China Europe International Business School (CEIBS)

Shanghai-Hongfeng Road

Shanghai 201206

Shanghai 201206

China

  • China Europe International Business School (CEIBS)

SCHOLARLY PAPERS

8

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Scholarly Papers (8)

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1.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Number of pages: 32 Posted: 17 Nov 2010 Last Revised: 19 Jun 2014
Yubo Chen, Scott Fay and Qi Wang
Tsinghua University, School of Economics & Management, Syracuse University and China Europe International Business School (CEIBS)
Downloads 4,219 (3,580)
Citation 4

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Word-of-Mouth, Online Community, Consumer Reviews, Social Media

2.

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Number of pages: 55 Posted: 08 Nov 2009 Last Revised: 22 Jun 2014
Yubo Chen, Qi Wang and Jinhong Xie
Tsinghua University, School of Economics & Management, China Europe International Business School (CEIBS) and University of Florida - Warrington College of Business Administration
Downloads 1,388 (21,414)
Citation 33

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Social Interactions, Social Influences, Observational Learning, Information Cascade, Herd Behavior, Word of Mouth, Natural Experiment

3.

Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects

Number of pages: 51 Posted: 02 Apr 2008 Last Revised: 25 Feb 2015
Qi Wang and Jinhong Xie
China Europe International Business School (CEIBS) and University of Florida - Warrington College of Business Administration
Downloads 202 (225,926)
Citation 1

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Network Effects, Installed Base, Supporting-Firm Base, Standards Competition, New Product Development

4.

Mobile Geo-Targeting: Inside vs. Outside a Mall

Posted: 16 Apr 2021 Last Revised: 13 Aug 2021
Hubert Pun, Qi Wang, Xia Wang and Xiaoqing Xie
Ivey Business School, China Europe International Business School (CEIBS), Renmin University of China - School of Business and China Europe International Business School (CEIBS)

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location-based targeting, mobile in-app coupon; game theory; empirical data; experiential/functional products

5.

Multiple-Winner Award Rules in Online Procurement Auctions

Posted: 12 Jan 2017
Qi Wang, Juan Feng, Xuping Jiang and Jinhong Xie
China Europe International Business School (CEIBS), Department of Management Science & Engineering, Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration

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online auctions, buyer-determined auctions, industrial procurement, auction design, multiple winners, award allocation.

6.

Global Expansions 'To' versus 'From' Emerging Markets: An Empirical Study of the Completion of Cross-Border Mergers & Acquisitions

Posted: 29 Jul 2013
Chenxi Zhou, Jinhong Xie and Qi Wang
University of Florida - Department of Marketing, University of Florida - Warrington College of Business Administration and China Europe International Business School (CEIBS)

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Emerging Markets, Global Expansions, Cross-Border Mergers & Acquisitions, International Marketing, Marketing Strategy, Cross-Cultural

7.

Intra-Standard Competition: The Joint Impact of Installed-User Base and Supporting-Firm Base in Markets with Network Effects

Posted: 11 Apr 2010
Qi Wang and Jinhong Xie
China Europe International Business School (CEIBS) and University of Florida - Warrington College of Business Administration

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Network Effects, Price Competition, Standards Competition, Structural Analysis

8.

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects

Journal of Marketing, Vol. 74, No. 4, pp. 1-14
Posted: 29 Jan 2009 Last Revised: 20 Dec 2013
Qi Wang, Yubo Chen and Jinhong Xie
China Europe International Business School (CEIBS), Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration

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Network Effects, Product Compatibility, Order-of-Entry Effects, Survival Analysis