Wenzel Drechsler

Goethe University Frankfurt

Grueneburgplatz 1

R&W Building

Frankfurt, 60323

Germany

SCHOLARLY PAPERS

4

DOWNLOADS

777

SSRN CITATIONS

1

CROSSREF CITATIONS

9

Scholarly Papers (4)

1.

Improving Marketing's Contribution to New Product Development

Journal of Product Innovation Management, Forthcoming
Number of pages: 54 Posted: 14 Nov 2011
Wenzel Drechsler, Martin Natter and Peter S.H. Leeflang
Goethe University Frankfurt, University of Zurich and University of Groningen - Faculty of Economics and Business
Downloads 378 (77,576)

Abstract:

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Marketing Capabilities, Innovation Performance, Role of Marketing

2.

Life Cycle Profit - Reducing Supply Risks by Integrated Demand Management

Technology Analysis & Strategic Management, Vol. 21, No. 5, pp. 653–664, July 2009
Number of pages: 26 Posted: 07 Apr 2008 Last Revised: 14 Nov 2011
Gerald Reiner, Martin Natter and Wenzel Drechsler
Vienna University of Economics and Business Administration - Department of Information Systems and Operations, University of Zurich and Goethe University Frankfurt
Downloads 203 (149,563)

Abstract:

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Life Cycle Profit , Integrated Demand Management, System Dynamics

3.

Understanding a Firm’s Openness Decisions in Innovation

Journal of Business Research, Forthcoming
Number of pages: 36 Posted: 14 Nov 2011
Wenzel Drechsler and Martin Natter
Goethe University Frankfurt and University of Zurich
Downloads 144 (201,999)
Citation 1

Abstract:

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Open innovation, degree of openness, innovation cooperation, decision structure, resource-based view

4.

Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?

Journal of Interactive Marketing, Vol. 25, pp. 95-109, 2011
Number of pages: 53 Posted: 14 Nov 2011
Wenzel Drechsler and Martin Natter
Goethe University Frankfurt and University of Zurich
Downloads 52 (381,503)

Abstract:

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Price expectations, Purchase timing, Shopbots, Price comparison sites, Information visualization