Ginger Zhe Jin

University of Maryland - Department of Economics

Assistant Professor

College Park, MD 20742

United States

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue

Cambridge, MA 02138

United States

SCHOLARLY PAPERS

52

DOWNLOADS
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7,597

CITATIONS
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Top 2,478

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225

Scholarly Papers (52)

Do Social Networks Solve Information Problems for Peer-to-Peer Lending? Evidence from Prosper.com

NET Institute Working Paper No. 08-43, Indiana University, Bloomington: School of Public & Environmental Affairs Research Paper No. 2008-11-06
Number of pages: 65 Posted: 01 Oct 2011
Seth Freedman and Ginger Zhe Jin
Indiana University Bloomington - School of Public & Environmental Affairs (SPEA) and University of Maryland - Department of Economics
Downloads 1,900 (6,927)
Citation 10

Abstract:

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Do Social Networks Solve Information Problems for Peer-to-Peer Lending? Evidence from Prosper.Com

NET Institute Working Paper No. 08-43
Number of pages: 64 Posted: 26 Nov 2008
Seth Freedman and Ginger Zhe Jin
Indiana University Bloomington - School of Public & Environmental Affairs (SPEA) and University of Maryland - Department of Economics
Downloads 1,486 (10,434)
Citation 10

Abstract:

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2.

The Effect of Information on Product Quality: Evidence from Restaurant Hygiene Grade Cards

Number of pages: 44 Posted: 20 Sep 2002
Ginger Zhe Jin and Phillip Leslie
University of Maryland - Department of Economics and National Bureau of Economic Research (NBER)
Downloads 530 (47,166)
Citation 66

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disclosure regulation, information, product quality, unraveling, restaurants

3.
Downloads 398 ( 61,971)
Citation 10

Direct to Consumer Advertising and Prescription Choice

Number of pages: 20 Posted: 20 Apr 2005
Toshiaki Iizuka and Ginger Zhe Jin
University of Tokyo and University of Maryland - Department of Economics
Downloads 398 (66,624)
Citation 10

Abstract:

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Prescription drug, advertising, direct-to-consumer, market expanding, business stealing, information

4.

The Effect of Prescription Drug Advertising on Doctor Visits

Journal of Economics and Management Strategy, Forthcoming
Number of pages: 44 Posted: 22 Feb 2005
Toshiaki Iizuka and Ginger Zhe Jin
University of Tokyo and University of Maryland - Department of Economics
Downloads 383 (70,320)
Citation 18

Abstract:

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Prescription drug, advertising, direct-to-consumer, market expanding

5.

Blind Trust Online: Experimental Evidence from Baseball Cards

Number of pages: 47 Posted: 03 Feb 2003
Ginger Zhe Jin and Andrew Kato
University of Maryland - Department of Economics and University of Maryland - Department of Economics
Downloads 342 (80,199)
Citation 9

Abstract:

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Internet fraud, Internet auction, asymmetric information, quality, reputation, professional grading

The Power of Information: How Do U.S. News Rankings Affect the Financial Resources of Public Colleges?

Number of pages: 45 Posted: 18 Feb 2007
Ginger Zhe Jin and Alexander Whalley
University of Maryland - Department of Economics and University of California, Merced - School of Social Sciences, Humanities and Arts
Downloads 170 (162,739)
Citation 2

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information, quality ranking, political agency, higher education

The Power of Attention: Do Rankings Affeect the Financial Resources of Public Colleges?

NBER Working Paper No. W12941
Number of pages: 49 Posted: 24 Feb 2007
Ginger Zhe Jin and Alexander Whalley
University of Maryland - Department of Economics and University of California, Merced - School of Social Sciences, Humanities and Arts
Downloads 62 (330,385)
Citation 2

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7.

Price, Quality and Reputation: Evidence from an Online Field Experiment

RAND Journal of Economics, Forthcoming
Number of pages: 36 Posted: 17 Jul 2006
Ginger Zhe Jin and Andrew Kato
University of Maryland - Department of Economics and University of Maryland - Department of Economics
Downloads 205 (137,045)
Citation 35

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Price, quality, reputation, professional grading, e-commerce

Aggregation of Consumer Ratings: An Application to Yelp.com

Quantitative Marketing and Economics, Forthcoming, Harvard Business School NOM Unit Working Paper No. 13-042
Number of pages: 41 Posted: 05 Nov 2014 Last Revised: 13 Nov 2017
Daisy Dai, Ginger Zhe Jin, Jungmin Lee and Michael Luca
Lehigh University, University of Maryland - Department of Economics, Seoul National University and Harvard Business School
Downloads 162 (169,794)
Citation 3

Abstract:

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user generated content, crowdsourcing, e-commerce, learning, Yelp.

Aggregation of Consumer Ratings: An Application to Yelp.Com

NBER Working Paper No. w18567
Posted: 30 Nov 2012
Daisy Dai, Ginger Zhe Jin, Jungmin Lee and Michael Luca
Lehigh University, University of Maryland - Department of Economics, Seoul National University and Harvard Business School
Downloads 14 (539,411)
Citation 3

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Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure

Harvard Business School NOM Unit Working Paper No. 15-078
Number of pages: 54 Posted: 08 Apr 2015 Last Revised: 24 Nov 2017
Ginger Zhe Jin, Michael Luca and Daniel Martin
University of Maryland - Department of Economics, Harvard Business School and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Downloads 152 (179,383)

Abstract:

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Communication games, Disclosure, Unraveling, Experiments

Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure

NBER Working Paper No. w21099
Number of pages: 61 Posted: 20 Apr 2015
Ginger Zhe Jin, Michael Luca and Daniel Martin
University of Maryland - Department of Economics, Harvard Business School and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Downloads 23 (490,533)

Abstract:

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10.

Protecting Consumers in Privacy and Data Security: A Perspective of Information Economics

Number of pages: 31 Posted: 24 Jul 2017
Ginger Zhe Jin and Andrew Stivers
University of Maryland - Department of Economics and Federal Trade Commission Bureau of Economics
Downloads 150 (181,035)

Abstract:

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Consumer, Privacy, Data Security, Information, Policy

11.

Matchmaking Means and Marriage Quality: The Role of Information in Marriage Markets

Number of pages: 45 Posted: 16 Apr 2004
Ginger Zhe Jin and Lixin Colin Xu
University of Maryland - Department of Economics and World Bank - Development Research Group (DECRG)
Downloads 149 (181,973)

Abstract:

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Marriage, matchmaking, marriage quality, china, information

Dividing Online and Offline: A Case Study

Number of pages: 37 Posted: 17 Jul 2006
Ginger Zhe Jin and Andrew Kato
University of Maryland - Department of Economics and University of Maryland - Department of Economics
Downloads 142 (189,807)
Citation 11

Abstract:

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Search cost, online trading, asymmetric information, professional grading

Dividing Online and Offline: A Case Study

Review of Economic Studies, Forthcoming
Posted: 04 Dec 2006
Ginger Zhe Jin and Andrew Kato
University of Maryland - Department of Economics and University of Maryland - Department of Economics

Abstract:

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Search cost, online trading, asymmetric information, professional grading

13.

Learning by Doing with Asymmetric Information: Evidence from Prosper.Com

NBER Working Paper No. w16855
Number of pages: 55 Posted: 07 Mar 2011 Last Revised: 07 Sep 2014
Seth Freedman and Ginger Zhe Jin
Indiana University Bloomington - School of Public & Environmental Affairs (SPEA) and University of Maryland - Department of Economics
Downloads 124 (210,779)
Citation 4

Abstract:

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That's News to Me! Information Revelation in Professional Certification Markets

Number of pages: 43 Posted: 17 Jul 2006
John A. List, Andrew Kato and Ginger Zhe Jin
University of Chicago - Department of Economics, University of Maryland - Department of Economics and University of Maryland - Department of Economics
Downloads 94 (258,261)
Citation 8

Abstract:

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Professional certificate, information, uncertainty

That's News to Me! Information Revelation in Professional Certification Markets

NBER Working Paper No. w12390
Number of pages: 42 Posted: 03 Aug 2006 Last Revised: 05 Oct 2006
Ginger Zhe Jin, Andrew Kato and John A. List
University of Maryland - Department of Economics, University of Maryland - Department of Economics and University of Chicago - Department of Economics
Downloads 22 (490,533)
Citation 8

Abstract:

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Love, Money, and Old Age Support: Does Parental Matchmaking Matter?

World Bank Policy Research Working Paper No. 7188
Number of pages: 45 Posted: 20 Apr 2016
Fali Huang, Ginger Zhe Jin and Lixin Colin Xu
Singapore Management University - School of Social Sciences, University of Maryland - Department of Economics and World Bank - Development Research Group (DECRG)
Downloads 92 (261,941)

Abstract:

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Social Development & Poverty

Love, Money, and Old Age Support: Does Parental Matchmaking Matter?

Number of pages: 45 Posted: 23 Feb 2015
Fali Huang, Ginger Zhe Jin and Lixin Colin Xu
Singapore Management University - School of Social Sciences, University of Maryland - Department of Economics and World Bank - Development Research Group (DECRG)
Downloads 18 (514,933)

Abstract:

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16.

Initial Information and Successful Marriage: Evidence in China

Number of pages: 43 Posted: 26 Feb 2004
Lixin Colin Xu and Ginger Zhe Jin
World Bank - Development Research Group (DECRG) and University of Maryland - Department of Economics
Downloads 100 (246,118)

Abstract:

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Marriage, information, china, family

17.

In Whom We Trust: The Role of Certification Agencies in Online Drug Markets

NBER Working Paper No. w17955
Number of pages: 43 Posted: 31 Mar 2012 Last Revised: 30 Jul 2013
Roger Bate, Ginger Zhe Jin and Aparna Mathur
American Enterprise Institute (AEI), University of Maryland - Department of Economics and American Enterprise Institute (AEI)
Downloads 66 (315,707)

Abstract:

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18.

Quality Disclosure and Certification: Theory and Practice

NBER Working Paper No. w15644
Number of pages: 57 Posted: 18 Jan 2010 Last Revised: 02 Feb 2010
David Dranove and Ginger Zhe Jin
Northwestern University - Kellogg School of Management and University of Maryland - Department of Economics
Downloads 66 (315,707)
Citation 9

Abstract:

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19.
Downloads 64 (320,849)

Complex Disclosure

Harvard Business School NOM Unit Working Paper No. 18-105
Number of pages: 68 Posted: 21 May 2018
Ginger Zhe Jin, Michael Luca and Daniel Martin
University of Maryland - Department of Economics, Harvard Business School and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Downloads 60 (336,012)

Abstract:

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Complex Disclosure

NBER Working Paper No. w24675
Number of pages: 67 Posted: 13 Jun 2018
Ginger Zhe Jin, Michael Luca and Daniel Martin
University of Maryland - Department of Economics, Harvard Business School and Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS)
Downloads 4 (600,281)
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20.

The Retraction Penalty: Evidence from the Web of Science

Simon School Working Paper No. FR 13-30
Number of pages: 45 Posted: 01 Dec 2013
Purdue University - Krannert School of Management, University of Maryland - Department of Economics, Northwestern University - Kellogg School of Management and Northwestern University
Downloads 62 (326,100)

Abstract:

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retraction, self-reporting

21.

Drug Advertising and Health Habit

NBER Working Paper No. w11770
Number of pages: 24 Posted: 09 Feb 2006 Last Revised: 31 Aug 2010
Toshiaki Iizuka and Ginger Zhe Jin
University of Tokyo and University of Maryland - Department of Economics
Downloads 43 (384,079)
Citation 4

Abstract:

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22.

Research Opportunities in Emerging Markets: An Inter-Disciplinary Perspective from Marketing, Economics, and Psychology

Cust. Need. and Solut. (2015) 2:264-276
Number of pages: 13 Posted: 23 Mar 2016
California Institute of Technology, Yale School of Management, University of Southern California - Marshall School of Business, Yale University, Brown University - Department of Economics, University of Maryland - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, University of California, Berkeley - Marketing Group, Northwestern University - Kellogg School of Management, Yale School of Management, University of Southern California, University of Michigan at Ann Arbor and Yale School of Management
Downloads 42 (387,584)

Abstract:

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23.

Poor Quality Drugs and Global Trade: A Pilot Study

NBER Working Paper No. w20469
Number of pages: 26 Posted: 08 Sep 2014
Roger Bate, Ginger Zhe Jin, Aparna Mathur and Amir Attaran
American Enterprise Institute (AEI), University of Maryland - Department of Economics, American Enterprise Institute (AEI) and University of Ottawa - Department of Epidemiology and Community Medicine
Downloads 41 (391,136)

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24.

Gaming in Air Pollution Data? Lessons from China

NBER Working Paper No. w18729
Number of pages: 42 Posted: 29 Jan 2013 Last Revised: 31 Jan 2013
Yuyu Chen, Ginger Zhe Jin, Naresh Kumar and Guang Shi
Peking University - Guanghua School of Management, University of Maryland - Department of Economics, University of Miami and Development Research Center (DRC) of the State Council
Downloads 37 (406,098)
Citation 1

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25.

The Promise of Beijing: Evaluating the Impact of the 2008 Olympic Games on Air Quality

NBER Working Paper No. w16907
Number of pages: 51 Posted: 28 Mar 2011
Yuyu Chen, Ginger Zhe Jin, Naresh Kumar and Guang Shi
Peking University - Guanghua School of Management, University of Maryland - Department of Economics, University of Miami and Development Research Center (DRC) of the State Council
Downloads 35 (414,186)
Citation 3

Abstract:

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26.

Information and Consumer Choice: The Value of Publicized Health Plan Ratings

NBER Working Paper No. w11514
Number of pages: 40 Posted: 13 Sep 2005
Ginger Zhe Jin and Alan T. Sorensen
University of Maryland - Department of Economics and National Bureau of Economic Research (NBER)
Downloads 32 (426,219)
Citation 8

Abstract:

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27.

Does Price Reveal Poor-Quality Drugs? Evidence from 17 Countries

NBER Working Paper No. w16854
Number of pages: 49 Posted: 07 Mar 2011
Roger Bate, Ginger Zhe Jin and Aparna Mathur
American Enterprise Institute (AEI), University of Maryland - Department of Economics and American Enterprise Institute (AEI)
Downloads 28 (444,199)

Abstract:

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28.

Peer Migration in China

NBER Working Paper No. w15671
Number of pages: 52 Posted: 25 Jan 2010 Last Revised: 29 Sep 2010
Yuyu Chen, Ginger Zhe Jin and Yang Yue
Peking University - Guanghua School of Management, University of Maryland - Department of Economics and ASU
Downloads 28 (444,199)
Citation 1

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29.

Information, Learning, and Drug Diffusion: The Case of Cox-2 Inhibitors

NBER Working Paper No. w14252
Number of pages: 49 Posted: 18 Aug 2008
Pradeep K. Chintagunta, Renna Jiang and Ginger Zhe Jin
University of Chicago, University of California, Davis - Graduate School of Management and University of Maryland - Department of Economics
Downloads 28 (444,199)
Citation 7

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30.

Does Health Insurance Coverage Lead to Better Health and Educational Outcomes? Evidence from Rural China

NBER Working Paper No. w16417
Number of pages: 50 Posted: 05 Oct 2010 Last Revised: 06 Oct 2010
Yuyu Chen and Ginger Zhe Jin
Peking University - Guanghua School of Management and University of Maryland - Department of Economics
Downloads 27 (449,118)

Abstract:

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Direct-to-Consumer Advertising and Online Search

BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper no. 331
Number of pages: 33 Posted: 11 Aug 2016
Matthew Chesnes and Ginger Zhe Jin
Federal Trade Commission and University of Maryland - Department of Economics
Downloads 22 (490,533)

Abstract:

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Direct-to-consumer Advertising, Prescription Drugs, Internet Search

Direct-to-Consumer Advertising and Online Search

NBER Working Paper No. w22582
Number of pages: 33 Posted: 31 Aug 2016
Matthew Chesnes and Ginger Zhe Jin
Federal Trade Commission and University of Maryland - Department of Economics
Downloads 4 (600,281)

Abstract:

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32.

The Information Value of Online Social Networks: Lessons from Peer-to-Peer Lending

NBER Working Paper No. w19820
Number of pages: 48 Posted: 17 Jan 2014
Seth Freedman and Ginger Zhe Jin
Indiana University Bloomington - School of Public & Environmental Affairs (SPEA) and University of Maryland - Department of Economics
Downloads 26 (454,179)

Abstract:

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33.

The Reverse Matthew Effect: Catastrophe and Consequence in Scientific Teams

NBER Working Paper No. w19489
Number of pages: 56 Posted: 05 Oct 2013 Last Revised: 08 Oct 2014
University of Maryland - Department of Economics, Northwestern University, Purdue University - Krannert School of Management and Northwestern University - Kellogg School of Management
Downloads 23 (469,818)

Abstract:

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34.

Games Parents and Adolescents Play: Risky Behaviors, Parental Reputation, and Strategic Transfers

NBER Working Paper No. w11872
Number of pages: 43 Posted: 12 Mar 2006
Lingxin Hao, V. Joseph Hotz and Ginger Zhe Jin
Johns Hopkins University, Duke University and University of Maryland - Department of Economics
Downloads 23 (469,818)
Citation 3

Abstract:

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35.

Artificial Intelligence and Consumer Privacy

NBER Working Paper No. w24253
Number of pages: 25 Posted: 29 Jan 2018
Ginger Zhe Jin
University of Maryland - Department of Economics
Downloads 22 (475,242)
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Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response

Federal Trade Commission Working Paper No. 321
Number of pages: 47 Posted: 26 Apr 2014
Matthew Chesnes, Daisy Dai and Ginger Zhe Jin
Federal Trade Commission, Lehigh University and University of Maryland - Department of Economics
Downloads 19 (508,947)

Abstract:

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Online Prescription Drug, Internet Search, Foreign Pharmacy, Drug Safety

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response

NBER Working Paper No. w20088
Number of pages: 77 Posted: 06 May 2014
Matthew Chesnes, Daisy Dai and Ginger Zhe Jin
Federal Trade Commission, Lehigh University and University of Maryland - Department of Economics
Downloads 3 (607,296)

Abstract:

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37.
Downloads 19 (491,792)
Citation 5

Platform Pricing at Sports Card Conventions

NBER Working Paper No. w17959
Number of pages: 27 Posted: 31 Mar 2012
Ginger Zhe Jin and Marc Rysman
University of Maryland - Department of Economics and Boston University - Department of Economics
Downloads 18 (514,933)
Citation 5

Abstract:

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Platform Pricing at Sports Card Conventions

The Journal of Industrial Economics, Vol. 63, Issue 4, pp. 704-735, 2015
Number of pages: 32 Posted: 31 Dec 2015
Ginger Zhe Jin and Marc Rysman
University of Maryland - Department of Economics and Boston University - Department of Economics
Downloads 1 (629,223)
Citation 5
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38.

Games Daughters and Parents Play: Teenage Childbearing, Parental Reputation, and Strategic Transfers

NBER Working Paper No. w7670
Number of pages: 58 Posted: 16 May 2000
Lingxin Hao, V. Joseph Hotz and Ginger Zhe Jin
Johns Hopkins University, Duke University and University of Maryland - Department of Economics
Downloads 18 (497,164)
Citation 1

Abstract:

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39.

Counterfeit or Substandard? Assessing Price and Non-Price Signals of Drug Quality

NBER Working Paper No. w18073
Number of pages: 37 Posted: 12 May 2012
Roger Bate, Ginger Zhe Jin and Aparna Mathur
American Enterprise Institute (AEI), University of Maryland - Department of Economics and American Enterprise Institute (AEI)
Downloads 17 (502,564)

Abstract:

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40.

Employer Contribution and Premium Growth in Health Insurance

NBER Working Paper No. w19760
Number of pages: 46 Posted: 20 Dec 2013
Ginger Zhe Jin and Yiyan Liu
University of Maryland - Department of Economics and RTI International
Downloads 15 (513,485)

Abstract:

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41.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015
Tianshu Sun, Guodong (Gordon) Gao and Ginger Zhe Jin
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 13 (524,585)

Abstract:

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42.

Inspection Technology, Detection and Compliance: Evidence from Florida Restaurant Inspections

NBER Working Paper No. w18939
Number of pages: 50 Posted: 05 Apr 2013
Ginger Zhe Jin and Jungmin Lee
University of Maryland - Department of Economics and Seoul National University
Downloads 12 (530,251)

Abstract:

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43.

Market Expanding or Market Stealing? Platform Competition in Bike-Sharing

NBER Working Paper No. w24938
Number of pages: 48 Posted: 28 Aug 2018
Guangyu Cao, Ginger Zhe Jin and Li-An Zhou
Peking University - Guanghua School of Management, University of Maryland - Department of Economics and Peking University - Guanghua School of Management
Downloads 9 (546,577)
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44.

Incomplete Disclosure: Evidence of Signaling and Countersignaling

NBER Working Paper No. w22710
Number of pages: 46 Posted: 10 Oct 2016
University of Maryland, University of Maryland - Department of Economics, University of California, Los Angeles (UCLA) - Anderson School of Management, Purdue University and Michigan State University - Department of Economics
Downloads 8 (552,023)

Abstract:

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45.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 6 (562,630)

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46.

A Tale of Repetition: Lessons from Florida Restaurant Inspections

NBER Working Paper No. w20596
Number of pages: 42 Posted: 22 Oct 2014 Last Revised: 01 Apr 2015
Ginger Zhe Jin and Jungmin Lee
University of Maryland - Department of Economics and Seoul National University
Downloads 6 (562,630)

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47.

More Trusting, Less Trust? An Investigation of Early E-Commerce in China

NBER Working Paper No. w18961
Number of pages: 46 Posted: 13 Apr 2013
Hongbin Cai, Ginger Zhe Jin, Chong Liu and Li-An Zhou
Peking University - Guanghua School of Management, University of Maryland - Department of Economics, Peking University and Peking University - Guanghua School of Management
Downloads 6 (562,630)

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48.

Medicare Payment to Skilled Nursing Facilities: The Consequences of the Three-Day Rule

NBER Working Paper No. w25017
Number of pages: 66 Posted: 17 Sep 2018
Ginger Zhe Jin, AJin Lee and Susan F. Lu
University of Maryland - Department of Economics, Michigan State University and Purdue University - Krannert School of Management
Downloads 4 (573,584)
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49.

Love, Money, and Parental Goods: Does Parental Matchmaking Matter?

NBER Working Paper No. w22586
Number of pages: 47 Posted: 07 Sep 2016
Fali Huang, Ginger Zhe Jin and Lixin Colin Xu
Singapore Management University - School of Social Sciences, University of Maryland - Department of Economics and World Bank - Development Research Group (DECRG)
Downloads 4 (573,584)

Abstract:

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50.

That’s News to Me! Information Revelation in Professional Certification Markets

Economic Inquiry, Vol. 48, No. 1, pp. 104-122, January 2010
Number of pages: 19 Posted: 26 Jan 2010
Ginger Zhe Jin, Andrew Kato and John A. List
University of Maryland - Department of Economics, University of Maryland - Department of Economics and University of Chicago - Department of Economics
Downloads 1 (598,736)
Citation 8
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51.

Falsified or Substandard? Assessing Price and Non‐Price Signals of Drug Quality

Journal of Economics & Management Strategy, Vol. 24, Issue 4, pp. 687-711, 2015
Number of pages: 25 Posted: 27 Oct 2015
Roger Bate, Ginger Zhe Jin and Aparna Mathur
American Enterprise Institute (AEI), University of Maryland - Department of Economics and American Enterprise Institute (AEI)
Downloads 0 (614,322)
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52.

The Effects of Direct-to-Consumer Advertising in the Prescription Drug Markets

Posted: 03 Feb 2003
Toshiaki Iizuka and Ginger Zhe Jin
University of Tokyo and University of Maryland - Department of Economics

Abstract:

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direct-to-consumer, advertising, prescription drugs, market expanding, business stealing