V. Kumar

Georgia State University

Richard and Susan Lenny Distinguished Chair

35 Broad Street

Atlanta, GA 30303

United States

http://www.drvkumar.com

SCHOLARLY PAPERS

2

DOWNLOADS

917

7

!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (2)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 917 (24,046)

Abstract:

Loading...

one-to-one marketing, CRM, customization, choice

2.

Practice Prize Winner — Creating a Measurable Social Media Marketing Strategy: Increasing the Value and Roi of Intangibles and Tangibles for Hokey Pokey

Marketing Science, Vol. 32, No. 2, 2013; pp. 194-212; DOI: 10.1287/mksc.1120.0768
Posted: 13 Nov 2013
Georgia State University, Independent, Independent and Independent

Abstract:

Loading...

social media marketing campaign, ROI, customer influence effect, customer influence value