Z. John Zhang

University of Pennsylvania - The Wharton School - Department of Marketing

Murrel J. Ades Professor

SCHOLARLY PAPERS

25

DOWNLOADS
Rank 10,185

SSRN RANKINGS

Top 10,185

in Total Papers Downloads

6,076

SSRN CITATIONS
Rank 5,885

SSRN RANKINGS

Top 5,885

in Total Papers Citations

73

CROSSREF CITATIONS

154

Scholarly Papers (25)

Actions:
Email selected abstracts
1.

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Forthcoming, Management Science
Number of pages: 38 Posted: 01 Mar 2012 Last Revised: 05 Apr 2015
Vibhanshu Abhishek, Kinshuk Jerath and Z. John Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,499 (15,908)
Citation 26

Abstract:

Loading...

multi-channel retailing, electronic commerce, distribution channel, cross-channel spillovers, agency model, retail competition, game theory

2.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri B. Syam, Jacquelyn Thomas and Z. John Zhang
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 968 (30,315)
Citation 10

Abstract:

Loading...

one-to-one marketing, CRM, customization, choice

3.

Product Reviews and Competition in Markets for Repeat Purchase Products

Journal of Management Information Systems, Vol. 27, No. 4, pp. 9-42, 2011
Number of pages: 41 Posted: 03 Dec 2008 Last Revised: 23 Feb 2012
Xinxin Li, Lorin M. Hitt and Z. John Zhang
University of Connecticut - Department of Operations & Information Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 483 (75,740)
Citation 4

Abstract:

Loading...

online product reviews, review informativeness, repeat purchase products, installed customer base, price competition, game theoretic model

4.

A Theory of Minimalist Luxury

Number of pages: 67 Posted: 10 Oct 2018 Last Revised: 15 Oct 2020
Z. Jessie Liu, Pinar Yildirim and Z. John Zhang
Johns Hopkins University - Carey Business School, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 472 (77,884)

Abstract:

Loading...

Luxury Branding, Signaling Games, Emerging Markets, Marketing, Pricing

5.

Fairness and Channel Coordination

Management Science, Vol. 53, No. 8, pp. 1303-1314, 2007
Number of pages: 28 Posted: 15 Jun 2009
Tony Haitao Cui, Jagmohan S. Raju and Z. John Zhang
University of Minnesota - Twin Cities, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 422 (88,934)
Citation 10

Abstract:

Loading...

Distribution Channels, Fairness, Channel Coordination, Behavioral Economics

6.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184, February 2011
Number of pages: 14 Posted: 15 Feb 2010 Last Revised: 14 Oct 2017
Klaus M. Miller, Reto Hofstetter, Harley Krohmer and Z. John Zhang
HEC Paris, University of Lucerne - Faculty of Economics and Management, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 355 (108,297)
Citation 7

Abstract:

Loading...

Market Research, Pricing, Demand Estimation, Willingness to Pay, Hypothetical Bias

7.

Customer Value-Based Management: Competitive Implications

Number of pages: 97 Posted: 31 Mar 2011
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 345 (111,817)
Citation 2

Abstract:

Loading...

Competitive Strategy, Customer Relationship Management, Game Theory

8.

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Journal of Product Innovation Management, Forthcoming
Number of pages: 34 Posted: 20 Mar 2012
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
University of Lucerne - Faculty of Economics and Management, HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 292 (133,815)

Abstract:

Loading...

customer integration, willingness to pay, hypothetical bias, value-based pricing, new product pricing

9.

A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay

Number of pages: 64 Posted: 23 Apr 2020 Last Revised: 24 Apr 2020
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
University of Lucerne - Faculty of Economics and Management, HEC Paris, University of Bern and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 269 (145,678)

Abstract:

Loading...

Market Research, Pricing, Demand Estimation, Direct Estimation, Single Question Approach, Choice Experiments, Willingness to Pay, Hypothetical Bias

10.

The Impact of "One-Stop Shopping" on Competitive Store Brand Strategy

Number of pages: 35 Posted: 16 Nov 2009
Tansev Geylani, Kinshuk Jerath and Z. John Zhang
University of Pittsburgh - Katz Graduate School of Business, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 214 (181,928)
Citation 1

Abstract:

Loading...

private label strategy, retail competition, distribution channels, game theory

11.

A Model of Unorganized and Organized Retailing in Emerging Economies

Columbia Business School Research Paper No. 15-38
Number of pages: 44 Posted: 28 Mar 2015 Last Revised: 30 Sep 2015
Kinshuk Jerath, S. Sajeesh and Z. John Zhang
Columbia University - Columbia Business School, University of Nebraska - Lincoln and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 171 (222,326)

Abstract:

Loading...

Unorganized and organized retailing, kirana shops, developing economies, multinational retailers, Salop model

12.

A Price Discrimination Model of Trade Promotions

Marketing Science, Vol. 27, No. 5, pp. 779-795, 2007
Number of pages: 38 Posted: 16 Jun 2009
Tony Haitao Cui, Jagmohan S. Raju and Z. John Zhang
University of Minnesota - Twin Cities, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 160 (235,182)
Citation 3

Abstract:

Loading...

channels of distribution, channel power, trade promotion, forward-buying

13.

Retail Buyer and Manufacturer Kickback

Number of pages: 49 Posted: 13 Aug 2018 Last Revised: 18 May 2021
Upender Subramanian and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 138 (265,233)

Abstract:

Loading...

Bayesian Persuasion, Channel Conflict, Distribution Channel, Kickback, Retail Buyers, Game Theory

14.

Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide

Number of pages: 43 Posted: 04 Sep 2013
Kinshuk Jerath, Serguei Netessine and Z. John Zhang
Columbia University - Columbia Business School, The Wharton School, University of Pennsylvania and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 106 (321,173)
Citation 12

Abstract:

Loading...

15.

Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions

Management Science, 45(8):1041-1056,1999
Number of pages: 17 Posted: 21 Jan 2015
Aradhna Krishna and Z. John Zhang
University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 70 (412,950)
Citation 4

Abstract:

Loading...

16.

Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

Journal of Marketing Research, Vol. XXXlX (August 2002) 277-241
Number of pages: 16 Posted: 21 Jan 2015
Fred M. Feinberg, Fred M. Feinberg, Aradhna Krishna and Z. John Zhang
University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 38 (540,329)
Citation 4

Abstract:

Loading...

17.

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Management Science, Vol. 46, No. 3. (Mar., 2000), pp. 348-362
Number of pages: 19 Posted: 21 Jan 2015
Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar
University of Pennsylvania - The Wharton School - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago - Marketing Management
Downloads 36 (550,560)
Citation 3

Abstract:

Loading...

18.

Should Price Increases Be Targeted? -- Pricing Power and Selective vs. Across-the-Board Price Increases

Management Science, Vol. 53, No. 9, September 2007, pp. 1407-1422
Number of pages: 16 Posted: 20 Jan 2015
Aradhna Krishna, Fred M. Feinberg, Fred M. Feinberg and Z. John Zhang
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 20 (649,981)

Abstract:

Loading...

19.

Implications of Revenue Models and Technology for Content Moderation Strategies

Number of pages: 62 Posted: 01 Dec 2021
Yi Liu, Pinar Yildirim and Z. John Zhang
University of Pennsylvania, The Wharton School, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 18 (701,948)

Abstract:

Loading...

Social media, content moderation, advertising

20.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Posted: 07 Oct 2016 Last Revised: 05 Feb 2021
Pinar Yildirim, Z. Jessie Liu and Z. John Zhang
University of Pennsylvania - The Wharton School, Johns Hopkins University - Carey Business School and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

Loading...

21.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Posted: 24 Feb 2013 Last Revised: 02 Oct 2017
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

Loading...

product line strategy, differentiation, multi-product competition, game theory

22.

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Downloads 0 (819,021)

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Marketing Science, Mar/Apr2013, Vol. 32 Issue 2, p246
Posted: 09 Sep 2012 Last Revised: 12 Nov 2013
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

Loading...

Competitive Strategy, Distribution Channel, Exclusive Arrangements, Game Theory, Raising Rival's Costs, Wireless Network Neutrality

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Marketing Science, Vol. 32, No. 2, 2013; pp. 246-270; DOI: 10.1287/mksc.1120.0752
Posted: 13 Nov 2013
Upender Subramanian, Jagmohan S. Raju and Z. John Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

Loading...

competitive strategy, distribution channel, exclusive arrangements, game theory, raising rival's costs, wireless network neutrality

23.

Store-Within-a-Store

Journal of Marketing Research, Forthcoming
Posted: 02 Sep 2009
Kinshuk Jerath and Z. John Zhang
Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

Loading...

distribution channels, contracting, retailing formats, power retailer, department stores

24.

Optimal Entry Timing in Markets with Social Influence

Management Science, Vol. 55, No. 6, pp. 926–939, June 2009
Posted: 19 May 2009 Last Revised: 05 Apr 2012
Yogesh V. Joshi, David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

Loading...

market entry, social influence, optimal timing, brand extension

25.

A Theory of Combative Advertising

Marketing Science, Vol. 28, No. 1, pp. 1-19, 2009
Posted: 14 May 2009
Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

Loading...

advertising, persuasion, game theory, competitive strategy, prisoner's dilemma, preference shifts