Paul A. Bottomley

Cardiff University - Cardiff Business School

Aberconway Building

Colum Drive

Cardiff, CF10 3EU

United Kingdom

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

1.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 804 (28,975)

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affective meaning, Osgood, logo, typeface, product, service, name, color, evaluation, potency, activity, affect

2.

Connotations in the Look and Sound of Brand Names: The Moderating Role of Perceptual Fluency

Number of pages: 23 Posted: 06 Jul 2010
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 242 (124,117)

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typography, sound symbolism, brand name, affective meaning, evaluation, potency, activity, perceptual fluency

3.

Cross-National Logo Evaluation Analysis: An Individual Level Approach

ERIM Report Series Reference No. ERS-2008-055-MKT
Number of pages: 59 Posted: 10 Sep 2008
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Washington State University - Department of Marketing, University of Iowa - Henry B. Tippie College of Business, National University of Singapore (NUS) - NUS Business School, Erasmus Research Institute of Management (ERIM), affiliation not provided to SSRN, affiliation not provided to SSRN, Cardiff University - Cardiff Business School, Cardiff University - Cardiff Business School, Indiana University - Kelley School of Business - Department of Marketing, Indian Institute of Management (IIM), Lucknow, Curtin University - School of Marketing and affiliation not provided to SSRN
Downloads 129 (216,988)

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design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models

4.

The Impact of Transformational Leadership on Organizational Citizenship Behaviours: The Contingent Role of Public Service Motivation

British Journal of Management, Vol. 27, Issue 2, pp. 390-405, 2016
Number of pages: 16 Posted: 05 Apr 2016
Cardiff University - Cardiff Business School, University of Bristol - School of Economics, Finance and Management, Cardiff University - Cardiff Business School and Universidad de Guadalajara
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5.

The Massage in the Medium: Transfer of Connotative Meaning from Typeface to Names and Products

Applied Cognitive Psychology, Vol. 23, pp. 396-409, 2009
Posted: 16 May 2010
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School

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Typeface, Font, Connotation, Names, Products, Brands, Assimilation, Osgood

6.

Mixed Messages in Brand Names: Separating the Impacts of Letter Shape from Sound Symbolism

Psychology and Marketing, Vol. 28, No. 7, pp. 749-762, 2011
Posted: 02 May 2010 Last Revised: 05 Aug 2011
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School

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typeface, font, letter shape, sound symbolism, brand name, confounding