Aberconway Building
Colum Drive
Cardiff, CF10 3EU
United Kingdom
Cardiff University - Cardiff Business School
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affective meaning, Osgood, logo, typeface, product, service, name, color, evaluation, potency, activity, affect
typography, sound symbolism, brand name, affective meaning, evaluation, potency, activity, perceptual fluency
design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models
Typeface, Font, Connotation, Names, Products, Brands, Assimilation, Osgood
typeface, font, letter shape, sound symbolism, brand name, confounding