Paul A. Bottomley

Cardiff University - Cardiff Business School

Aberconway Building

Colum Drive

Cardiff, CF10 3EU

United Kingdom

  • Cardiff University - Cardiff Business School

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 1,132 (26,932)
Citation 3

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affective meaning, Osgood, logo, typeface, product, service, name, color, evaluation, potency, activity, affect

2.

Connotations in the Look and Sound of Brand Names: The Moderating Role of Perceptual Fluency

Number of pages: 23 Posted: 06 Jul 2010
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 266 (161,134)

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typography, sound symbolism, brand name, affective meaning, evaluation, potency, activity, perceptual fluency

3.

Cross-National Logo Evaluation Analysis: An Individual Level Approach

ERIM Report Series Reference No. ERS-2008-055-MKT
Number of pages: 59 Posted: 10 Sep 2008
Ralf van der Lans, Joseph A. Cote, Catherine Cole, Siew Meng Leong, A. Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, M. Janakiraman, B. Ramaseshan and Bernard Schmitt
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Washington State University - Department of Marketing, University of Iowa - Henry B. Tippie College of Business, National University of Singapore (NUS) - NUS Business School, Erasmus Research Institute of Management (ERIM), affiliation not provided to SSRN, affiliation not provided to SSRN, Cardiff University - Cardiff Business School, Cardiff University - Cardiff Business School, Indiana University - Kelley School of Business - Department of Marketing, Indian Institute of Management (IIM), Lucknow, Curtin University - School of Marketing and affiliation not provided to SSRN
Downloads 138 (288,321)
Citation 3

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design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models

4.

The Massage in the Medium: Transfer of Connotative Meaning from Typeface to Names and Products

Applied Cognitive Psychology, Vol. 23, pp. 396-409, 2009
Posted: 16 May 2010
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School

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Typeface, Font, Connotation, Names, Products, Brands, Assimilation, Osgood

5.

Mixed Messages in Brand Names: Separating the Impacts of Letter Shape from Sound Symbolism

Psychology and Marketing, Vol. 28, No. 7, pp. 749-762, 2011
Posted: 02 May 2010 Last Revised: 05 Aug 2011
John R. Doyle and Paul A. Bottomley
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School

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typeface, font, letter shape, sound symbolism, brand name, confounding