Author Page for Meng Su

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Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008

Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012

Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri B. Syam, Jacquelyn Thomas and Z. John Zhang

University of Wisconsin-Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing

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Citation 17

Abstract:

New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis

Johnson School Research Paper Series No. 05-08

Number of pages: 36 Posted: 18 Apr 2008

Vithala R. Rao and Meng Su

Cornell University - Samuel Curtis Johnson Graduate School of Management and Guanghua School of Management

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Citation 5

Meng Su

Guanghua School of Management

Assistant Professor

2

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Scholarly Papers (2)

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Abstract:

New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis

Abstract: