Meng Su

Guanghua School of Management

Assistant Professor

Peking University

Beijing, Beijing 100871

China

SCHOLARLY PAPERS

2

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Top 29,579

in Total Papers Citations

11

CROSSREF CITATIONS

15

Scholarly Papers (2)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 940 (26,211)
Citation 7

Abstract:

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one-to-one marketing, CRM, customization, choice

2.

New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis

Johnson School Research Paper Series No. 05-08
Number of pages: 36 Posted: 18 Apr 2008
Vithala R. Rao and Meng Su
Cornell University - Samuel Curtis Johnson Graduate School of Management and Guanghua School of Management
Downloads 425 (74,530)
Citation 4

Abstract:

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New product preannouncement; signaling strategy; new product decisions