Meng Su

Guanghua School of Management

Assistant Professor

Peking University

Beijing, Beijing 100871

China

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 33,130

SSRN RANKINGS

Top 33,130

in Total Papers Downloads

1,339

CITATIONS
Rank 26,838

SSRN RANKINGS

Top 26,838

in Total Papers Citations

22

Scholarly Papers (2)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 920 (24,235)
Citation 3

Abstract:

Loading...

one-to-one marketing, CRM, customization, choice

2.

New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis

Johnson School Research Paper Series No. 05-08
Number of pages: 36 Posted: 18 Apr 2008
Vithala R. Rao and Meng Su
Cornell University - Samuel Curtis Johnson Graduate School of Management and Guanghua School of Management
Downloads 419 (68,323)
Citation 1

Abstract:

Loading...

New product preannouncement; signaling strategy; new product decisions