1.
From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification
International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7
Posted: 20 Nov 2011
Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads
36,371
2.
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Number of pages: 51
Posted: 10 Dec 2015
Last Revised: 11 Oct 2016
Working Paper Series
University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - Marketing Department and London Business School
Downloads
31,595
3.
Impact of Celebrity Endorsements on Brand Image
Number of pages: 35
Posted: 10 Aug 2009
Working Paper Series
Cognizant Technology Solutions
Downloads
22,176
4.
What Makes Online Content Viral?
Number of pages: 17
Posted: 27 Dec 2009
Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads
19,406
5.
The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems
Number of pages: 5
Posted: 06 Mar 2018
Last Revised: 26 May 2020
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads
18,608
6.
Social Networks that Matter: Twitter Under the Microscope
Number of pages: 9
Posted: 12 Dec 2008
Working Paper Series
CableLabs, Hewlett-Packard Laboratories, Bristol and HP Labs
Downloads
17,253
7.
Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management
Journal of Asian Business Strategy, DOI: 10.18488/journal.1006.2020.101.142.158
Vol. 10, No. 1, 142-158, 2020
Number of pages: 17
Posted: 16 Sep 2020
Accepted Paper Series
Curtin University, Malaysia
Downloads
16,504
8.
Government Surveillance and Internet Search Behavior
Number of pages: 53
Posted: 23 Mar 2014
Last Revised: 15 Mar 2017
Working Paper Series
Digital Fourth / Restore The Fourth and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads
14,817
9.
Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour
The Journal of Asian Finance, Economics and Business Vol.6 No.4 pp.246-260, 2019
Number of pages: 13
Posted: 04 Feb 2020
Working Paper Series
affiliation not provided to SSRN, Curtin University, Malaysia, ALFA University College and Taylor's University
Downloads
14,347
10.
The Big Four of Influencer Marketing. A Typology of Influencers.
Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9
Posted: 24 Aug 2018
Accepted Paper Series
KEDGE Business School and ETH Zurich
Downloads
13,758
11.
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49
Posted: 08 May 2008
Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads
13,352
12.
Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms
Number of pages: 52
Posted: 21 Sep 2017
Last Revised: 13 Mar 2018
Working Paper Series
University of Maryland - Robert H. Smith School of Business and University of Pennsylvania - Marketing Department
Downloads
13,043
13.
Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?
Middlesex University Discussion Paper No. 28
Number of pages: 29
Posted: 01 Feb 2005
Working Paper Series
University of Hull
Downloads
12,533
14.
The Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention
Number of pages: 14
Posted: 18 Nov 2021
Working Paper Series
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
There are 2 versions of this paper
The Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention
Number of pages: 14
Posted: 18 Nov 2021
Downloads
12,082
The Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention
Number of pages: 16
Posted: 03 Nov 2021
Downloads
561
Downloads
12,082
15.
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Management Science, Accepted and Forthcoming
Number of pages: 57
Posted: 26 Sep 2013
Last Revised: 07 Mar 2018
Accepted Paper Series
Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads
11,387
16.
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10
Posted: 02 Dec 2011
Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome Tor Vergata
Downloads
11,137
17.
From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation
Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22
Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads
10,463
18.
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Number of pages: 46
Posted: 20 Jan 2020
Last Revised: 17 Apr 2021
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
There are 2 versions of this paper
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Number of pages: 46
Posted: 20 Jan 2020
Last Revised: 17 Apr 2021
Downloads
9,707
Generalizable and Robust TV Advertising Effects
NBER Working Paper No. w27684
Number of pages: 42
Posted: 17 Aug 2020
Last Revised: 22 Feb 2023
Downloads
103
Downloads
9,707
19.
The Internet of Things and Wearable Technology: Addressing Privacy and Security Concerns without Derailing Innovation
Adam Thierer, The Internet of Things and Wearable Technology: Addressing Privacy and Security Concerns without Derailing Innovation, 21 RICH. J.L. & TECH. 6 (2015).
Number of pages: 118
Posted: 12 Sep 2014
Last Revised: 20 Feb 2015
Accepted Paper Series
R Street Institute
Downloads
9,643
20.
Is Disruptive Blockchain Technology the Future of Financial Services?
69 The Consumer Finance Law Quarterly Report 232 (2016)
Number of pages: 11
Posted: 31 May 2016
Last Revised: 24 Dec 2017
Accepted Paper Series
Prairie View A&M University - College of Business
Downloads
9,129
21.
What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features
Number of pages: 75
Posted: 31 May 2017
Last Revised: 02 Jul 2021
Working Paper Series
Harvard University - Business School (HBS), Boston University - Questrom School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads
8,784
22.
Marketing Mix for E-Commerce
INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION, 2016, VOL. 11, NO. 14, 6744-6759
Number of pages: 16
Posted: 07 Oct 2016
Accepted Paper Series
Samara State University of Economics, Samara State University of Economics, Samara State University of Economics and Samara State University of Economics
Downloads
8,761
23.
Consumers’ Awareness on Their Eight Basic Rights: A Comparative Study of Filipinos in the Philippines and Guam
International Journal of Management and Marketing Research, v. 7 (2) p. 65-78, 2014
Number of pages: 14
Posted: 06 Feb 2016
Accepted Paper Series
Ateneo de Manila University and San Pablo College (Philipines)
Downloads
8,760
24.
Fake News: A Legal Perspective
Journal of Internet Law (Apr. 2017)
Number of pages: 9
Posted: 26 Apr 2017
Accepted Paper Series
Klein Moynihan Turco LLP and Newsday Media Group
Downloads
8,569
25.
Freemium: Attributes of an Emerging Business Model
Number of pages: 4
Posted: 03 Dec 2010
Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads
8,501
26.
Hierarchical Bayes Models: A Practitioners Guide
Number of pages: 44
Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads
8,389
27.
The FTC and the New Common Law of Privacy
114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Number of pages: 94
Posted: 21 Aug 2013
Last Revised: 05 Apr 2014
Accepted Paper Series
George Washington University Law School and Boston University School of Law
Downloads
8,078
28.
Customer Satisfaction of ATM Service: A Case Study of HSBC ATM
Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19
Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads
7,703
29.
A Comparative Analysis of Mother & Amul Dairy Products
Number of pages: 31
Posted: 15 Feb 2015
Last Revised: 15 Feb 2015
Working Paper Series
SBI Life Insurance Co. Ltd.
Downloads
7,693
30.
A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime
Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
Number of pages: 53
Posted: 09 Aug 2011
Last Revised: 05 Apr 2012
Accepted Paper Series
City University of New York - Baruch College, Zicklin School of Business
Downloads
7,610
31.
Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19
Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021
Number of pages: 16
Posted: 10 Dec 2020
Accepted Paper Series
Apeejay School of Management and Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
Downloads
7,564
32.
Social Media and Political Contributions: The Impact of New Technology on Political Competition
Management Science, forthcoming
Number of pages: 77
Posted: 09 Sep 2016
Last Revised: 18 May 2020
Accepted Paper Series
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
There are 2 versions of this paper
Social Media and Political Contributions: The Impact of New Technology on Political Competition
Management Science, forthcoming
Number of pages: 77
Posted: 09 Sep 2016
Last Revised: 18 May 2020
Downloads
7,503
Social Media and Political Donations: New Technology and Incumbency Advantage in the United States
CEPR Discussion Paper No. DP11808
Number of pages: 68
Posted: 30 Jan 2017
Downloads
12
Downloads
7,503
33.
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46
Posted: 03 Oct 2012
Accepted Paper Series
Columbia University - Columbia Business School, Marketing and University of Oxford - Said Business School
Downloads
7,474
34.
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45
Posted: 15 Nov 2004
Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads
7,264
35.
The Other CSR: Consumer Social Responsibility
Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04
Number of pages: 14
Posted: 17 May 2006
Last Revised: 28 Nov 2015
Working Paper Series
The University of Manchester - Alliance Manchester Business School, University of Melbourne Business School, Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Downloads
7,263
36.
p-Hacking in A/B Testing
Number of pages: 46
Posted: 18 Jul 2018
Last Revised: 21 Jul 2022
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads
7,086
37.
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
Garrett A. Johnson, Randall A. Lewis, Elmar I. Nubbemeyer (2017) Ghost Ads: A Revolution in Measuring Ad Effectiveness Journal of Marketing Research, 54(6): 867-884. , Simon Business School Working Paper No. FR 15-21
Number of pages: 59
Posted: 19 Jun 2015
Last Revised: 28 Feb 2023
Accepted Paper Series
Boston University - Questrom School of Business, Amazon and Google Inc.
Downloads
6,991
38.
Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context
Number of pages: 47
Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia University - Columbia Business School, Marketing
Downloads
6,928
39.
Theory and Models of Consumer Buying Behaviour: A Descriptive Study
Number of pages: 12
Posted: 11 Oct 2022
Working Paper Series
The ICFAI University Tripura
Downloads
6,811
40.
Market Segmentation, Targeting and Positioning
Camilleri, M. A. (2018). Market Segmentation, Targeting and Positioning. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 4, pp. 69-83). Springer, Cham, Switzerland.
Number of pages: 17
Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads
6,771
41.
Legal Implications of a Ubiquitous Metaverse and a Web3 Future
Number of pages: 63
Posted: 10 Jan 2022
Working Paper Series
Shepard Broad College of Law
Downloads
6,653
42.
Service Quality in the Public Service
International Journal of Management and Marketing Research, Vol. 3, No. 1, pp. 37-50, 2010
Number of pages: 14
Posted: 09 Sep 2010
Accepted Paper Series
University of Technology, Mauritius (UTM), University of Technology, Mauritius (UTM) and University of Technology, Mauritius (UTM)
Downloads
6,653
43.
Applied Financial Marketing - Myth Versus Reality
Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12
Posted: 27 Nov 2007
Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads
6,585
44.
An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market
Contemporary Economics, Vol. 6, No. 3, pp. 76-86, 2012
Number of pages: 12
Posted: 24 Nov 2012
Accepted Paper Series
University of Basrah, University of Szczecin and University of Szczecin
Downloads
6,551
45.
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
Kilts Center at Chicago Booth Marketing Data Center Paper
Number of pages: 24
Posted: 12 Jul 2021
Last Revised: 06 Nov 2024
Working Paper Series
University of California, Berkeley - Marketing Group, Northwestern - Kellogg and Cornerstone Research
Downloads
6,540
46.
Information Asymmetry and Thwarting Spam
Number of pages: 11
Posted: 20 Jan 2004
Working Paper Series
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University - Department of Management Information Systems and University of Michigan at Ann Arbor - School of Information
Downloads
6,532
47.
The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India
Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7
Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads
6,517
48.
Toward Compelling Customer Touchpoint Architecture
Business Horizons, Forthcoming
Number of pages: 19
Posted: 08 Apr 2012
Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads
6,511
49.
Valuing Customers
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13
Posted: 13 Nov 2003
Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing and Novartis International
Downloads
6,473
50.
The Online Advertising Industry: Economics, Evolution, and Privacy
Journal of Economic Perspectives, Forthcoming
Number of pages: 41
Posted: 16 Apr 2009
Accepted Paper Series
Market Platform Dynamics
Downloads
6,436
Feedback
Feedback to SSRN