Search Results
JEL Code: M30

627,405 Total downloads

Viewing: 1 - 50 of 1,503 papers

1.

Social Networks that Matter: Twitter Under the Microscope

Number of pages: 9 Posted: 12 Dec 2008
Working Paper Series
CableLabs, Hewlett-Packard Laboratories, Bristol and HP Labs
Downloads 17,248
2.

Is Disruptive Blockchain Technology the Future of Financial Services?

69 The Consumer Finance Law Quarterly Report 232 (2016)
Number of pages: 11 Posted: 31 May 2016 Last Revised: 24 Dec 2017
Accepted Paper Series
Prairie View A&M University - College of Business
Downloads 9,082
3.

Fake News: A Legal Perspective

Journal of Internet Law (Apr. 2017)
Number of pages: 9 Posted: 26 Apr 2017
Accepted Paper Series
Klein Moynihan Turco LLP and Newsday Media Group
Downloads 8,456
4.

Freemium: Attributes of an Emerging Business Model

Number of pages: 4 Posted: 03 Dec 2010 Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads 8,374
5.

A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime

Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
Number of pages: 53 Posted: 09 Aug 2011 Last Revised: 05 Apr 2012
Accepted Paper Series
City University of New York - Baruch College, Zicklin School of Business
Downloads 7,581
6.

A Comparative Analysis of Mother & Amul Dairy Products

Number of pages: 31 Posted: 15 Feb 2015 Last Revised: 15 Feb 2015
Working Paper Series
SBI Life Insurance Co. Ltd.
Downloads 7,518
7.

Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19

Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021
Number of pages: 16 Posted: 10 Dec 2020
Accepted Paper Series
Apeejay School of Management and Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
Downloads 7,338
8.

Information Asymmetry and Thwarting Spam

Number of pages: 11 Posted: 20 Jan 2004
Working Paper Series
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University - Department of Management Information Systems and University of Michigan at Ann Arbor - School of Information
Downloads 6,530
9.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 6,317
10.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Accepted Paper Series
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 6,182
11.

The Role Of Brand Trust in The Impact Of Social Media Influencers On Purchase Intention

Number of pages: 12 Posted: 26 Apr 2021
Working Paper Series
Azerbaijan State University of Economics
Downloads 5,647
12.

Market Segmentation, Targeting and Positioning

Camilleri, M. A. (2018). Market Segmentation, Targeting and Positioning. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 4, pp. 69-83). Springer, Cham, Switzerland.
Number of pages: 17 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 5,560
13.

Estrategias de marketing digital utilizadas por empresas del retail deportivo (Digital Marketing Strategies Used by Sports Retail Companies)

Revista CEA, Vol. 7, No. 13, 2021
Number of pages: 21 Posted: 18 Feb 2021
Accepted Paper Series
Universidad Europea Miguel de Cervantes
Downloads 5,413
14.

Theory and Models of Consumer Buying Behaviour: A Descriptive Study

Number of pages: 12 Posted: 11 Oct 2022
Working Paper Series
The ICFAI University Tripura
Downloads 5,376
15.

Virtual Currencies; Bitcoin & What Now after Liberty Reserve, Silk Road, and Mt. Gox?

Richmond Journal of Law and Technology, Vol. 20, No. 4, 2014
Number of pages: 108 Posted: 11 Feb 2014 Last Revised: 24 Dec 2017
Accepted Paper Series
Prairie View A&M University - College of Business
Downloads 4,949
16.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and International Training Institute
Downloads 4,535
17.

Effects of Guerrilla Marketing on Brand Equity

Number of pages: 9 Posted: 23 Jan 2012
Working Paper Series
Blue Mountain Community College
Downloads 4,454
18.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University - Southern Illinois University at Edwardsville
Downloads 4,332
19.

The Effect of Stock Spam on Financial Markets

Number of pages: 24 Posted: 21 Apr 2006
Working Paper Series
University of Innsbruck and University of Mannheim - Laboratory for Dependable Distributed Systems, University of Mannheim
Downloads 4,307
20.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 4,288
21.

ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)

Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013)
Number of pages: 12 Posted: 28 Jan 2013 Last Revised: 16 Mar 2016
Accepted Paper Series
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads 4,226
22.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 4,120
23.

How to Compete in the Metaverse: The Business Models in Second Life

U of Udine Economics Working Paper No. 01-2007
Number of pages: 34 Posted: 31 Jan 2008
Working Paper Series
Università degli Studi di Udine - Department of Economics and Università degli Studi di Udine - Department of Economics
Downloads 4,103
24.

Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR

Garrett A. Johnson, Scott K. Shriver, and Samuel G. Goldberg (2023) "Privacy & market concentration: Intended & unintended consequences of the GDPR" Management Science, 69(10): 5695-5721.
Number of pages: 57 Posted: 15 Nov 2019 Last Revised: 26 Dec 2023
Accepted Paper Series
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and Stanford Institute for Economic Policy Research
Downloads 4,038
25.

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of Marketing Research, 49 (October).
Number of pages: 68 Posted: 29 Sep 2009 Last Revised: 05 Aug 2014
Accepted Paper Series
University of Oxford - Said Business School and Carnegie Mellon University
Downloads 4,021
26.

Effects of Advertising and Product Placement on Television Audiences

Number of pages: 39 Posted: 26 Jun 2008 Last Revised: 03 Oct 2012
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
Downloads 3,884
27.

Influence of Brand Name on Consumer Decision Making Process - An Empirical Study on Car Buyers

Va Trimitem Atasat, Vol. 10, No. 2, p. 12, 2010
Number of pages: 12 Posted: 06 Mar 2011 Last Revised: 12 May 2011
Accepted Paper Series
Western Illinois State University, University of Chittagong, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and Stefan cel Mare University Suceava
Downloads 3,805
28.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 24 Feb 2020 Last Revised: 24 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 3,733
29.

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.

Number of pages: 14 Posted: 28 Mar 2015
Working Paper Series
Vienna University of Economics and Business and MODUL University Vienna
Downloads 3,692
30.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 3,685
31.

Brand Image, Perceived Quality, Ease Of Use, Trust, Price, Service Quality On Customer Satisfaction And Purchase Intention Of Blibli Website With Digital Technology As Dummy Variable In The Use Of Eviews

JOURNAL OF CRITICAL REVIEWS 2021
Number of pages: 14 Posted: 01 Jul 2021
Accepted Paper Series
Universitas Pelita Harapan, Universitas Tarumanagara, Pelita Harapan University and Pelita Harapan University
Downloads 3,431
32.

Factors Leading to Consumer Perceived Value of Smartphones and its Impact on Purchase Intention

Global Business and Management Research: An International Journal Vol. 9, No. 1 (2017)
Number of pages: 30 Posted: 08 Mar 2017
Accepted Paper Series
Anglia Ruskin University - Lord Ashcroft International Business School, International American University and Curtin University, Malaysia
Downloads 3,350
33.

E-Commerce, Cyber, and Electronic Payment System Risks: Lessons from PayPal

16 U.C. Davis Business Law Journal 261 (Spring 2016)
Number of pages: 47 Posted: 23 Aug 2013 Last Revised: 24 Dec 2017
Accepted Paper Series
Prairie View A&M University - College of Business
Downloads 3,230
34.

Navigating the Legal Risks of Daily Fantasy Sports: A Detailed Primer in Federal and State Gambling Law

2016 University of Illinois Law Review 117 (2016)
Number of pages: 34 Posted: 01 Apr 2015 Last Revised: 08 Feb 2016
Accepted Paper Series
City University of New York - Baruch College, Zicklin School of Business
Downloads 3,226
35.

The Tourism Industry: An Overview

Camilleri, M. A. (2018). The Tourism Industry: An Overview. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 1, pp. 3-27). Cham, Switzerland: Springer Nature.
Number of pages: 30 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 3,101
36.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Accepted Paper Series
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 3,079
37.

The Artist and the Brand

European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28 Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,993
38.

Corporate Reputation: The Definitional Landscape

Corporate Reputation Review, Vol. 9, No. 1, 2006
Number of pages: 26 Posted: 12 Dec 2005
Accepted Paper Series
Rutgers Business School, Newark & New Brunswick, University of South Florida and University of South Florida
Downloads 2,977
39.

Brand Culture: Trade Marks, Marketing and Consumption

TRADE MARKS AND BRANDS: AN INTERDISCIPLINARY CRITIQUE, Jane Ginsburg, Lionel Bently and Jennifer Davis, eds., Cambridge University Press, pp. 161-176, 2008
Number of pages: 24 Posted: 09 Feb 2007 Last Revised: 27 Jan 2008
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,894
40.

Information Technology and Firm Profitability: Mechanisms and Empirical Evidence

MIS Quarterly, Vol. 36, No. 1, pp. 205-224, 2012
Number of pages: 43 Posted: 15 Jul 2007 Last Revised: 31 Aug 2014
Accepted Paper Series
University of South Florida, University of Illinois at Chicago, University of Texas at Dallas and Simon Fraser University (SFU) - Beedie School of Business
Downloads 2,817
41.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Accepted Paper Series
Temple University and European School of Management and Technology (ESMT)
Downloads 2,808
42.

Some Issues About Risk Management for E-Banking

FUTURE OF BANKING AFTER THE YEAR 2000 IN THE WORLD AND IN THE CZECH REPUBLIC, S. Poloucek, D. Stavarek, eds., Karvina: Silesian University, 2005
Number of pages: 21 Posted: 19 May 2006
Accepted Paper Series
Al. I. Cuza University
Downloads 2,756
43.

Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands

Number of pages: 31 Posted: 01 Nov 2002
Working Paper Series
University of South Carolina - Darla Moore School of Business, BlueCrest Capital and Boston University
Downloads 2,729
44.

Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future

International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12 Posted: 02 Aug 2015 Last Revised: 02 Jul 2016
Accepted Paper Series
University of Kalyani
Downloads 2,677
45.

Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective

Number of pages: 24 Posted: 06 Jul 2021 Last Revised: 09 Jul 2021
Working Paper Series
Indian Institute of Information Technology Allahabad, Indian Institute of Information Technology (IIIT), Allahabad and ICFAI Business School (IBS), Hyderabad
Downloads 2,637
46.

Critical Visual Analysis

HANDBOOK OF QUALITATIVE METHODS IN MARKETING, Russell Belk, ed., pp. 303-321, Aldershot, UK: Edward Elgar, 2006
Number of pages: 31 Posted: 22 Sep 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,615
47.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,520
48.

The power of generative marketing: Can generative AI create superhuman visual marketing content?

International Journal of Research in Marketing, Forthcoming.
Number of pages: 44 Posted: 07 Nov 2023 Last Revised: 12 Sep 2024
Working Paper Series
TUM School of Management,Technical University of Munich, TUM School of Management,Technical University of Munich and Technical University Hamburg-Harburg (TUHH)
Downloads 2,494
49.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 2,475
50.

Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences

Number of pages: 13 Posted: 19 Nov 2008
Working Paper Series
University of Beira Interior, University of the Interior of Beira, affiliation not provided to SSRN and University of the Interior of Beira
Downloads 2,436