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JEL Code: M31

1,988,743 Total downloads

Viewing: 1 - 50 of 5,081 papers

1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 30,147
2.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 30,094
3.

Impact of Celebrity Endorsements on Brand Image

Number of pages: 35 Posted: 10 Aug 2009
Working Paper Series
Cognizant Technology Solutions
Downloads 20,149
4.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 17,570
5.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

Number of pages: 5 Posted: 06 Mar 2018 Last Revised: 26 May 2020
Working Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 15,356
6.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 12,533
7.

The Big Four of Influencer Marketing. A Typology of Influencers.

Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9 Posted: 24 Aug 2018
Accepted Paper Series
KEDGE Business School and ETH Zurich
Downloads 12,505
8.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 12,427
9.

Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour

The Journal of Asian Finance, Economics and Business Vol.6 No.4 pp.246-260, 2019
Number of pages: 13 Posted: 04 Feb 2020
Working Paper Series
affiliation not provided to SSRN, Curtin University, Malaysia, ALFA University College and Taylor's University
Downloads 12,159
10.

Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management

Journal of Asian Business Strategy, DOI: 10.18488/journal.1006.2020.101.142.158 Vol. 10, No. 1, 142-158, 2020
Number of pages: 17 Posted: 16 Sep 2020
Accepted Paper Series
Curtin University, Malaysia
Downloads 11,047
11.

Customer Satisfaction in the Hotel Industry: A Case Study from Sicily

International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10 Posted: 02 Dec 2011 Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome Tor Vergata
Downloads 10,679
12.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 10,152
13.

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg

Multiple version iconThere are 2 versions of this paper

Downloads 8,831
14.

Consumers’ Awareness on Their Eight Basic Rights: A Comparative Study of Filipinos in the Philippines and Guam

International Journal of Management and Marketing Research, v. 7 (2) p. 65-78, 2014
Number of pages: 14 Posted: 06 Feb 2016
Accepted Paper Series
Ateneo de Manila University and San Pablo College (Philipines)
Downloads 8,414
15.

Fake News: A Legal Perspective

Journal of Internet Law (Apr. 2017)
Number of pages: 9 Posted: 26 Apr 2017
Accepted Paper Series
Klein Moynihan Turco LLP and Newsday Media Group
Downloads 8,125
16.

Freemium: Attributes of an Emerging Business Model

Number of pages: 4 Posted: 03 Dec 2010 Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads 8,030
17.

The FTC and the New Common Law of Privacy

114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Number of pages: 94 Posted: 21 Aug 2013 Last Revised: 05 Apr 2014
Accepted Paper Series
George Washington University Law School and Boston University School of Law
Downloads 7,730
18.

Marketing Mix for E-Commerce

INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION, 2016, VOL. 11, NO. 14, 6744-6759
Number of pages: 16 Posted: 07 Oct 2016
Accepted Paper Series
Samara State University of Economics, Samara State University of Economics, Samara State University of Economics and Samara State University of Economics
Downloads 7,374
19.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia University - Columbia Business School, Marketing and University of Oxford - Said Business School
Downloads 7,266
20.

p-Hacking in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 21 Jul 2022
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 6,927
21.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia University - Columbia Business School, Marketing
Downloads 6,890
22.

The Other CSR: Consumer Social Responsibility

Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04
Number of pages: 14 Posted: 17 May 2006 Last Revised: 28 Nov 2015
Working Paper Series
The University of Manchester - Alliance Manchester Business School, University of Melbourne Business School, Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Downloads 6,699
23.

Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19

Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021
Number of pages: 16 Posted: 10 Dec 2020
Accepted Paper Series
Apeejay School of Management and Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
Downloads 6,606
24.

Applied Financial Marketing - Myth Versus Reality

Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12 Posted: 27 Nov 2007 Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads 6,584
25.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing and Novartis International
Downloads 6,075
26.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 5,920
27.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 5,909
28.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Accepted Paper Series
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 5,818
29.

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

Number of pages: 24 Posted: 12 Jul 2021 Last Revised: 07 Mar 2024
Working Paper Series
University of California, Berkeley - Marketing Group, Northwestern - Kellogg and Cornerstone Research
Downloads 5,689
30.

A Typology of Customer Co-Creation in the Innovation Process

Number of pages: 26 Posted: 30 Dec 2010 Last Revised: 23 Jun 2014
Working Paper Series
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Downloads 5,613
31.

A Study of the Construction of BCG Matrix for Nestle India

Number of pages: 32 Posted: 15 Apr 2008 Last Revised: 25 May 2008
Working Paper Series
Supreme Court of India
Downloads 5,606
32.

Service Quality in the Public Service

International Journal of Management and Marketing Research, Vol. 3, No. 1, pp. 37-50, 2010
Number of pages: 14 Posted: 09 Sep 2010
Accepted Paper Series
University of Technology, Mauritius (UTM), University of Technology, Mauritius (UTM) and University of Technology, Mauritius (UTM)
Downloads 5,556
33.

The Impact of Metaverse on Branding and Marketing

Number of pages: 44 Posted: 29 Jun 2022
Working Paper Series
Westminster Business School
Downloads 5,399
34.

Study of the BCG Matrix for Hindustan Unilever Limited

Number of pages: 50 Posted: 05 Aug 2012 Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads 5,379
35.

The PII Problem: Privacy and a New Concept of Personally Identifiable Information

New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81 Posted: 15 Aug 2011 Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads 5,284
36.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Goh, K.Y., Heng, C.S., and Lin, Z., “Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content”, Information Systems Research, 24(1), 2013, pp. 88-107.
Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 12 Sep 2023
Accepted Paper Series
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 5,142
37.

The Effect of Word of Mouth on Sales: Online Book Reviews

Number of pages: 35 Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 5,028
38.

A Study on the Factors Influencing Consumer's Purchase Decision Towards Smartphones in Indore

International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, 2013
Number of pages: 8 Posted: 06 Jan 2014 Last Revised: 13 Apr 2014
Accepted Paper Series
International Institute of Professional Studies, International Institute of Professional Studies, Devi Ahilya University and Devi Ahilya University (DAVV) - International Institute of Professional Studies (IIPS)
Downloads 4,992
39.

The Effect of Brand Awareness on Brand Loyalty: Mediating Role of Brand Commitment

European Journal of Business and Management, Vol. 9, No. 36, 2017
Number of pages: 10 Posted: 10 Jan 2018
Accepted Paper Series
Jadara University, Jadara University, Jadara University and Jadara University
Downloads 4,949
40.

Guided Diverse Concept Miner (GDCM): Uncovering Relevant Constructs for Managerial Insights From Text

Information Systems Research
Number of pages: 57 Posted: 21 Dec 2018 Last Revised: 03 Apr 2024
Accepted Paper Series
Boston University - Questrom School of Business, Boston University - Questrom School of Business, Massachusetts Institute of Technology (MIT) and Cornell University, Ithaca, New York
Downloads 4,894
41.

Impact of Word of Mouth on Consumer Buying Decision

European Journal of Business and Management, Vol.6, No.31, 2014, ISSN 2222-2839
Number of pages: 11 Posted: 01 Nov 2014
Accepted Paper Series
RTS (Research, Trainings, and Solutions), Lithuanian Sports University and Indus University
Downloads 4,772
42.

Affecting Customer Loyalty: Do Different Factors Have Various Influences in Different Loyalty Levels?

The University of Tartu Faculty of Economics and Business Administration Working Paper No. 58-2007
Number of pages: 29 Posted: 02 Nov 2007
Working Paper Series
University of Tartu - Faculty of Economics and Business Administration
Downloads 4,447
43.

Marketing Analysis in Project Evaluation

Harvard Institute for International Development, Development Discussion Paper No. 341
Number of pages: 58 Posted: 16 Apr 2001 Last Revised: 10 Nov 2008
Working Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads 4,432
44.

Components and Parameters of Corporate Reputation - an Empirical Study

Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26 Posted: 07 Jun 2004
Accepted Paper Series
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 4,377
45.

Brand Loyalty in the U.K. Sportswear Market

International Journal of Market Research, Vol. 51, No. 4, 2009
Number of pages: 24 Posted: 02 Mar 2012
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 4,277
46.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University - Southern Illinois University at Edwardsville
Downloads 4,260
47.

Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value

International Journal of Marketing Studies, Vol. 4, No. 1, February 2012
Number of pages: 9 Posted: 02 Feb 2012 Last Revised: 07 Feb 2012
Accepted Paper Series
Ziauddin University
Downloads 4,256
48.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Working Paper Series
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 4,240
49.

Strategic Marketing - Role of Relationships, Information & Services

Number of pages: 23 Posted: 28 Jul 2005
Working Paper Series
Amity Business School
Downloads 4,239
50.

From 4Ps to SAVE: A Theoritical Analysis of Various Marketing Mix Models

Business Sciences International Research Journal Vol. 1, Issue 1 (Forthcoming)
Number of pages: 9 Posted: 03 Jul 2013
Working Paper Series
Jamia Millia Islamia (A Central University)
Downloads 4,185