Search Results
JEL Code: M39

192,190 Total downloads

Viewing: 1 - 50 of 525 papers

1.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 7,533
2.

Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads 6,433
3.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7 Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 5,985
4.

Study of the BCG Matrix for Hindustan Unilever Limited

Number of pages: 50 Posted: 05 Aug 2012 Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads 5,396
5.

Guided Diverse Concept Miner (GDCM): Uncovering Relevant Constructs for Managerial Insights From Text

Information Systems Research
Number of pages: 57 Posted: 21 Dec 2018 Last Revised: 03 Apr 2024
Accepted Paper Series
Boston University - Questrom School of Business, Boston University - Questrom School of Business, Massachusetts Institute of Technology (MIT) and Cornell University, Ithaca, New York
Downloads 4,973
6.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University - Southern Illinois University at Edwardsville
Downloads 4,268
7.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and International Training Institute
Downloads 4,158
8.

ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)

Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013)
Number of pages: 12 Posted: 28 Jan 2013 Last Revised: 16 Mar 2016
Accepted Paper Series
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads 4,037
9.

Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9 Posted: 15 Aug 2012 Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 4,000
10.

Visual Analysis of Images in Brand Culture

GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36 Posted: 24 Feb 2020 Last Revised: 24 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 3,666
11.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 3,546
12.

Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan

Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011
Number of pages: 13 Posted: 12 Jul 2012
Accepted Paper Series
Iqra University and affiliation not provided to SSRN
Downloads 2,859
13.

The Influence of User Generated Content and Purchase Intention on Beauty Products

J. Mgt. Mkt. Review 4 (3) 171 – 183 (2019)
Number of pages: 13 Posted: 06 Feb 2020
Accepted Paper Series
Sekolah Tinggi Ilmu Ekonomi Pancasetia and Department of Accounting, Sekolah Tinggi Ilmu Ekonomi Pancasetia
Downloads 2,666
14.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,502
15.

Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future

International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12 Posted: 02 Aug 2015 Last Revised: 02 Jul 2016
Accepted Paper Series
University of Kalyani
Downloads 2,418
16.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 2,332
17.

Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults Towards Global Smartphone Brands

ASEAN Marketing Journal, Vol. VIII, No. 1, 66-84, 2016
Number of pages: 19 Posted: 14 Jul 2016 Last Revised: 03 Apr 2017
Accepted Paper Series
Anglia Ruskin University and Curtin University, Malaysia
Downloads 2,295
18.

The Impact of after Sales Services on Customer Satisfaction: Special References to LG Electronics Products, Sri Lanka

12th International Conference on Business Management (ICBM) 2015
Number of pages: 17 Posted: 06 Dec 2015
Working Paper Series
University of Jaffna and University of Jaffna
Downloads 2,219
19.

Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing

ERIM Report Series Reference No. EIA-2002-012-MKT
Number of pages: 54 Posted: 28 Feb 2008
Working Paper Series
Erasmus Research Institute of Management (ERIM)
Downloads 1,982
20.

The Artist in Brand Culture

MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010
Number of pages: 20 Posted: 17 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,922
21.

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22 Posted: 06 Oct 2011 Last Revised: 19 Oct 2012
Accepted Paper Series
Vavuniya Camps of the University of Jaffna and International Training Institute

Multiple version iconThere are 2 versions of this paper

Downloads 1,811
22.

Research in Forensic Accounting - What Matters?

Journal of Theoretical Accounting Research, 10(1), 40-70, 2014
Number of pages: 31 Posted: 21 Nov 2014
Accepted Paper Series
Barry University and Montclair State University
Downloads 1,640
23.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Retired - Cornell University
Downloads 1,633
24.

Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model

Number of pages: 12 Posted: 16 Oct 2011
Working Paper Series
Azad University of Rasht and affiliation not provided to SSRN
Downloads 1,481
25.

Stakeholder Perception of Corporate Social Responsibility

International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Number of pages: 12 Posted: 06 Jan 2012
Accepted Paper Series
New York Institute of Technology
Downloads 1,429
26.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 1,282
27.

Analyzing Customer Value Using Conjoint Analysis: The Example of a Packaging Company

Tartu Working Paper No. 567
Number of pages: 38 Posted: 10 Dec 2006
Working Paper Series
University of Tartu
Downloads 1,249
28.

The Marketing of Rebellion: Insurgents, Media, and International Activism

THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Number of pages: 10 Posted: 14 Jun 2006
Accepted Paper Series
Duquesne University
Downloads 1,240
29.

'Made in Italy' in China: From Country of Origin to Country Concept Branding

The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Number of pages: 13 Posted: 06 Jan 2010 Last Revised: 16 Jun 2010
Accepted Paper Series
Benedictine College School of Business
Downloads 1,235
30.

Practicing Identity: A Process Model of Identity Change Management in Organizations

SDA BOCCONI Working Paper No. 03-85
Number of pages: 35 Posted: 19 May 2003
Working Paper Series
SDA BocconiBocconi University - Department of Management and Technology and Copenhagen Business School - Department of Economics
Downloads 1,189
31.

E-Commerce in the Pharmaceutical Industry: Threshold of Innovation

Management Research News, Vol. 27, No. 8/9, 2004
Number of pages: 20 Posted: 04 Jan 2005
Accepted Paper Series
Newcastle University London
Downloads 1,188
32.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Accepted Paper Series
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 1,176
33.

Google Book Search and Fair Use: Itunes for Authors, or Napster for Books?

University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Posted: 28 Nov 2006
Accepted Paper Series
Florida International University College of Law
Downloads 1,159
34.

Startup Branding Funnel: A New Approach for Developing Startup Brands

Singapore: Global Science and Technology Forum (GSTF), 2015, pp. 32-34. , In: Proceedings of the 4th Annual International Conference on Enterprise Marketing and Globalization (EMG 2015), 5th Annual International Conference on Innovation and Entrepreneurship (IE 2015), Singapore, 14th-15th December 2015
Number of pages: 4 Posted: 22 Aug 2017
Accepted Paper Series
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 1,140
35.

The Use of Celebrity Endorsement As Marketing Communication Strategy by Turkish Airlines

International Journal of Academic Research in Business and Social Sciences, December 2013, Vol. 3, No. 12, DOI: 10.6007/IJARBSS/v3-i12/484
Number of pages: 8 Posted: 23 Jun 2017
Accepted Paper Series
affiliation not provided to SSRN and International University of Sarajevo (IUS)
Downloads 1,134
36.

The Metaverse: Opportunities and Challenges for Marketing in Web3

Number of pages: 6 Posted: 22 Nov 2022
Working Paper Series
Coventry University - Business School, Coventry University - Business School and Sports DAO Ltd.
Downloads 1,123
37.

Market Segmentation of Facebook Users

IIM Bangalore Research Paper No. 438
Number of pages: 24 Posted: 09 Aug 2013 Last Revised: 09 Jul 2014
Working Paper Series
IIM Bangalore
Downloads 1,116
38.

Stealth Marketing and Editorial Integrity

Texas Law Review, Vol. 85, p. 83, 2006
Number of pages: 70 Posted: 20 Apr 2006
Accepted Paper Series
Rutgers Law
Downloads 1,074
39.

The Competitive Success of the Brand: A New Management and Marketing Approach

Number of pages: 8 Posted: 31 Jul 2007
Working Paper Series
Independent
Downloads 1,067
40.

Mystery Shopping: A Tool to Develop Insight into Customer Service Provision

ERIM Report Series Reference No. ERS-2004-082-ORG
Number of pages: 30 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 1,021
41.

Current Trends in Digital Marketing

Number of pages: 12 Posted: 12 May 2022
Working Paper Series
Independent
Downloads 1,018
42.

The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions

Number of pages: 46 Posted: 18 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute, University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 992
43.

An Assessment of the Traditional Theory of Firm Based Assumption of Profit Maximization in an Organization

Number of pages: 6 Posted: 31 Aug 2018
Working Paper Series
Fordham University, School of Law
Downloads 982
44.

Study of Features of Mobile Trading Apps : A Silver Lining of Pandemic

Malhotra, S. (2020). Study of features of Mobile Trading Apps: A silver lining of pandemic. Journal of Global Information & Business Strategy (JGIBS), 12(1), 75-80. DOI : 10.5958/2582-6115.2020.00009.0
Number of pages: 6 Posted: 22 Jun 2021
Accepted Paper Series
University of Delhi
Downloads 981
45.

An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece

International Journal of Business and Economic Sciences Applied Research 2019
Number of pages: 7 Posted: 28 Jul 2021
Accepted Paper Series
Laureate Online Education, Hunemoller Belgium and International Hellenic University (IHU)
Downloads 974
46.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 955
47.

Determinants of Customer Relationship Management (CRM): A Conceptual Analysis

Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Number of pages: 9 Posted: 09 May 2011
Accepted Paper Series
Western Illinois State University, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Downloads 952
48.

The Impact of Word of Mouth on Customer Perceived Value for the Malaysian Restaurant Industry

The East Asian Journal of Business Management, Vol. 6 No. 3 pp. 21-31
Number of pages: 11 Posted: 12 Aug 2016 Last Revised: 28 Apr 2017
Accepted Paper Series
Anglia Ruskin University and Curtin University, Malaysia
Downloads 909
49.

Enhancing Customer Satisfaction and Loyalty Through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review

International Business Education Journal Vol. 11 No. 1 (2018) 25-39
Number of pages: 15 Posted: 20 Dec 2018
Accepted Paper Series
Universiti Pendidikan Sultan Idris and London South Bank University
Downloads 892
50.

Public Sector Marketing

LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Number of pages: 11 Posted: 10 Nov 2005
Accepted Paper Series
Università IULM
Downloads 890