1.
Customer Satisfaction of ATM Service: A Case Study of HSBC ATM
Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19
Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads
7,696
2.
Toward Compelling Customer Touchpoint Architecture
Business Horizons, Forthcoming
Number of pages: 19
Posted: 08 Apr 2012
Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads
6,507
3.
The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India
Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7
Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads
6,488
4.
Study of the BCG Matrix for Hindustan Unilever Limited
Number of pages: 50
Posted: 05 Aug 2012
Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads
5,551
5.
Guided Diverse Concept Miner (GDCM): Uncovering Relevant Constructs for Managerial Insights From Text
Information Systems Research
Number of pages: 57
Posted: 21 Dec 2018
Last Revised: 03 Apr 2024
Accepted Paper Series
Boston University - Questrom School of Business, Boston University - Questrom School of Business, Massachusetts Institute of Technology (MIT) and Cornell University, Ithaca, New York
Downloads
5,092
6.
The Relationship of Brand Equity to Purchase Intention
IUP Journal of Marketing Management, May 2012
Number of pages: 20
Posted: 30 Sep 2011
Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and International Training Institute
Downloads
4,653
7.
Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Number of pages: 18
Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University - Southern Illinois University at Edwardsville
Downloads
4,371
8.
ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)
Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013)
Number of pages: 12
Posted: 28 Jan 2013
Last Revised: 16 Mar 2016
Accepted Paper Series
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads
4,263
9.
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)
“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9
Posted: 15 Aug 2012
Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads
4,152
10.
Visual Analysis of Images in Brand Culture
GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36
Posted: 24 Feb 2020
Last Revised: 24 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads
3,769
11.
An Analysis of the Marketing Strategy of Vicks Vaporub
Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23
Posted: 11 Aug 2008
Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads
3,741
12.
The Influence of User Generated Content and Purchase Intention on Beauty Products
J. Mgt. Mkt. Review 4 (3) 171 – 183 (2019)
Number of pages: 13
Posted: 06 Feb 2020
Accepted Paper Series
Sekolah Tinggi Ilmu Ekonomi Pancasetia and Department of Accounting, Sekolah Tinggi Ilmu Ekonomi Pancasetia
Downloads
3,268
13.
Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan
Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011
Number of pages: 13
Posted: 12 Jul 2012
Accepted Paper Series
Iqra University and affiliation not provided to SSRN
Downloads
3,085
14.
Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future
International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12
Posted: 02 Aug 2015
Last Revised: 02 Jul 2016
Accepted Paper Series
University of Kalyani
Downloads
2,753
15.
Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults Towards Global Smartphone Brands
ASEAN Marketing Journal, Vol. VIII, No. 1, 66-84, 2016
Number of pages: 19
Posted: 14 Jul 2016
Last Revised: 03 Apr 2017
Accepted Paper Series
Anglia Ruskin University and Curtin University, Malaysia
Downloads
2,526
16.
Performance in Service Marketing from Philosophy to Customer Relationship Management
Number of pages: 10
Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads
2,520
17.
Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11
Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads
2,517
18.
The Impact of after Sales Services on Customer Satisfaction: Special References to LG Electronics Products, Sri Lanka
12th International Conference on Business Management (ICBM) 2015
Number of pages: 17
Posted: 06 Dec 2015
Working Paper Series
University of Jaffna and University of Jaffna
Downloads
2,462
19.
Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing
ERIM Report Series Reference No. EIA-2002-012-MKT
Number of pages: 54
Posted: 28 Feb 2008
Working Paper Series
Erasmus Research Institute of Management (ERIM)
Downloads
2,220
20.
Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22
Posted: 06 Oct 2011
Last Revised: 19 Oct 2012
Accepted Paper Series
Vavuniya Camps of the University of Jaffna and International Training Institute
There are 2 versions of this paper
Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22
Posted: 06 Oct 2011
Last Revised: 19 Oct 2012
Downloads
2,029
Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, Vol. XI, No. 3, August 2012, pp. 7-24
Posted: 10 Nov 2012
Downloads
2,029
21.
The Artist in Brand Culture
MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010
Number of pages: 20
Posted: 17 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads
1,995
22.
Research in Forensic Accounting - What Matters?
Journal of Theoretical Accounting Research, 10(1), 40-70, 2014
Number of pages: 31
Posted: 21 Nov 2014
Accepted Paper Series
Barry University and Montclair State University
Downloads
1,747
23.
Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74
Posted: 31 May 2011
Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Retired - Cornell University
Downloads
1,662
24.
Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model
Number of pages: 12
Posted: 16 Oct 2011
Working Paper Series
Azad University of Rasht and affiliation not provided to SSRN
Downloads
1,612
25.
Stakeholder Perception of Corporate Social Responsibility
International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Number of pages: 12
Posted: 06 Jan 2012
Accepted Paper Series
New York Institute of Technology
Downloads
1,564
26.
The Marketing of Rebellion: Insurgents, Media, and International Activism
THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Number of pages: 10
Posted: 14 Jun 2006
Accepted Paper Series
Duquesne University
Downloads
1,408
27.
Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces
Number of pages: 27
Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads
1,335
28.
The Financial Value Impact of Perceptual Brand Attributes
Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20
Posted: 16 May 2008
Last Revised: 28 Feb 2012
Accepted Paper Series
University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads
1,321
29.
'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Number of pages: 13
Posted: 06 Jan 2010
Last Revised: 16 Jun 2010
Accepted Paper Series
Benedictine College School of Business
Downloads
1,317
30.
Analyzing Customer Value Using Conjoint Analysis: The Example of a Packaging Company
Tartu Working Paper No. 567
Number of pages: 38
Posted: 10 Dec 2006
Working Paper Series
University of Tartu
Downloads
1,298
31.
Startup Branding Funnel: A New Approach for Developing Startup Brands
Singapore: Global Science and Technology Forum (GSTF), 2015, pp. 32-34. , In: Proceedings of the 4th Annual International Conference on Enterprise Marketing and Globalization (EMG 2015), 5th Annual International Conference on Innovation and Entrepreneurship (IE 2015), Singapore, 14th-15th December 2015
Number of pages: 4
Posted: 22 Aug 2017
Accepted Paper Series
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads
1,296
32.
The Metaverse: Opportunities and Challenges for Marketing in Web3
Number of pages: 6
Posted: 22 Nov 2022
Working Paper Series
Coventry University - Business School, Coventry University - Business School and Sports DAO Ltd.
Downloads
1,279
33.
E-Commerce in the Pharmaceutical Industry: Threshold of Innovation
Management Research News, Vol. 27, No. 8/9, 2004
Number of pages: 20
Posted: 04 Jan 2005
Accepted Paper Series
Newcastle University London
Downloads
1,218
34.
The Use of Celebrity Endorsement As Marketing Communication Strategy by Turkish Airlines
International Journal of Academic Research in Business and Social Sciences, December 2013, Vol. 3, No. 12, DOI: 10.6007/IJARBSS/v3-i12/484
Number of pages: 8
Posted: 23 Jun 2017
Accepted Paper Series
Mother Teresa University, North Macedonia and International University of Sarajevo (IUS)
Downloads
1,217
35.
Google Book Search and Fair Use: Itunes for Authors, or Napster for Books?
University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Posted: 28 Nov 2006
Accepted Paper Series
Florida International University College of Law
Downloads
1,210
36.
Practicing Identity: A Process Model of Identity Change Management in Organizations
SDA BOCCONI Working Paper No. 03-85
Number of pages: 35
Posted: 19 May 2003
Working Paper Series
SDA BocconiBocconi University - Department of Management and Technology and Copenhagen Business School - Department of Economics
Downloads
1,208
37.
Current Trends in Digital Marketing
Number of pages: 12
Posted: 12 May 2022
Working Paper Series
Independent
Downloads
1,196
38.
Enhancing Customer Satisfaction and Loyalty Through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review
International Business Education Journal Vol. 11 No. 1 (2018) 25-39
Number of pages: 15
Posted: 20 Dec 2018
Accepted Paper Series
Universiti Pendidikan Sultan Idris and London South Bank University
Downloads
1,154
39.
Market Segmentation of Facebook Users
IIM Bangalore Research Paper No. 438
Number of pages: 24
Posted: 09 Aug 2013
Last Revised: 09 Jul 2014
Working Paper Series
IIM Bangalore
Downloads
1,139
40.
Stealth Marketing and Editorial Integrity
Texas Law Review, Vol. 85, p. 83, 2006
Number of pages: 70
Posted: 20 Apr 2006
Accepted Paper Series
Rutgers Law
Downloads
1,127
41.
The Impact of Consumers’ Satisfaction and Repurchase Intention on E-Commerce Platform: A Case Study of The Top Three E-Commerce in Bangkok
AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era
Vol. 1 No. 1 (2020): AU Virtual International Conference 2020
http://www.assumptionjournal.au.edu/index.php/icesde/article/view/4987
Number of pages: 15
Posted: 07 May 2022
Accepted Paper Series
Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads
1,123
42.
Study of Features of Mobile Trading Apps : A Silver Lining of Pandemic
Malhotra, S. (2020). Study of features of Mobile Trading Apps: A silver lining of pandemic. Journal of Global Information & Business Strategy (JGIBS), 12(1), 75-80. DOI : 10.5958/2582-6115.2020.00009.0
Number of pages: 6
Posted: 22 Jun 2021
Accepted Paper Series
University of Delhi
Downloads
1,098
43.
The Competitive Success of the Brand: A New Management and Marketing Approach
Number of pages: 8
Posted: 31 Jul 2007
Working Paper Series
Independent
Downloads
1,079
44.
Factors Leading to Market Segmentation of Fashion House Business Based on Customer Behavior: Evidence from Bangladeshi Fashion Industry
International Journal of Business and Technopreneurship, Volume 7, No. 3, Oct 2017, [251-272]
Number of pages: 22
Posted: 29 Nov 2017
Accepted Paper Series
Bangladesh Army International University of Science and Technology (BAIUST) - Department of Business Administration and Bangladesh Army International University of Science and Technology (BAIUST)
Downloads
1,078
45.
An Assessment of the Traditional Theory of Firm Based Assumption of Profit Maximization in an Organization
Number of pages: 6
Posted: 31 Aug 2018
Working Paper Series
Fordham University, School of Law
Downloads
1,069
46.
An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece
International Journal of Business and Economic Sciences Applied Research 2019
Number of pages: 7
Posted: 28 Jul 2021
Accepted Paper Series
Laureate Online Education, Hunemoller Belgium and International Hellenic University (IHU)
Downloads
1,067
47.
Mystery Shopping: A Tool to Develop Insight into Customer Service Provision
ERIM Report Series Reference No. ERS-2004-082-ORG
Number of pages: 30
Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads
1,060
48.
The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions
Number of pages: 46
Posted: 18 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute, University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads
1,002
49.
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25
Posted: 16 Feb 2013
Last Revised: 01 Apr 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads
988
50.
Determinants of Customer Relationship Management (CRM): A Conceptual Analysis
Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Number of pages: 9
Posted: 09 May 2011
Accepted Paper Series
Western Illinois State University, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Downloads
966
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