On the Value of Privacy from Telemarketing: Evidence from the 'Do Not Call' Registry

8 Pages Posted: 22 Jul 2007  

Ivan P. L. Png

National University of Singapore (NUS)

Date Written: June 2007

Abstract

Despite tremendous debate and policy interest, there has been relatively little research into the issue of how much individuals value their privacy. In this paper, I estimate the demand for the value of privacy from telemarketing as provided by the federal "do not call" registry. From the demand curve, I compute two estimates of the household value of privacy: a lower bound of $3.22 per year, and a best estimate of $8.25 per year. The telemarketing industry must provide consumers with at least this much expected consumer surplus to persuade them not to conceal themselves through the "do not call" registry.

Keywords: privacy, telemarketing, do not call

JEL Classification: D18, L81, M31

Suggested Citation

Png, Ivan P. L., On the Value of Privacy from Telemarketing: Evidence from the 'Do Not Call' Registry (June 2007). Available at SSRN: https://ssrn.com/abstract=1000533 or http://dx.doi.org/10.2139/ssrn.1000533

Ivan P. L. Png (Contact Author)

National University of Singapore (NUS) ( email )

Singapore, 117543
Singapore
+65 6516-6807 (Phone)

HOME PAGE: http://sites.google.com/site/iplpng/

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