Coping With the Rising Yen: Japan's Recent Export Experience
6 Pages Posted: 19 Jul 2007
Date Written: January 1996
Despite an appreciating yen, Japanese firms have managed to maintain strong export sales growth during the first half of the 1990s. Their strategies? Cutting the yen price of exports and shifting production to higher-value merchandise.
Keywords: yen, Japan, exports, pricing-to-market
JEL Classification: F14, F31, F23
Suggested Citation: Suggested Citation