Cash Marketing Styles and Performance Persistence

Posted: 23 Jul 2007

See all articles by Lewis Cunningham

Lewis Cunningham

Oklahoma State University - Stillwater - Department of Agricultural Economics

B. Wade Brorsen

Oklahoma State University - Stillwater - Department of Agricultural Economics

Kim Anderson

Oklahoma State University - Stillwater - Department of Agricultural Economics

Abstract

Much agricultural economics research has been dedicated to determining the best time for producers to sell their commodities. Unlike this past research, we look at how producers actually sell commodities. The extent to which producers display an active or mechanical marketing style is measured using individual farmer sales. The activeness of a producer's marketing strategy is measured by how much the timing of their strategy varies from year to year. Results show no relationship between activeness and net prices received. Furthermore, the results show no evidence of performance persistence by individual producers.

Suggested Citation

Cunningham, Lewis T. and Brorsen, B. Wade and Anderson, Kim, Cash Marketing Styles and Performance Persistence. American Journal of Agricultural Economics, Vol. 89, No. 3, pp. 624-636, August 2007, Available at SSRN: https://ssrn.com/abstract=1002132 or http://dx.doi.org/10.1111/j.1467-8276.2007.00983.x

Lewis T. Cunningham

Oklahoma State University - Stillwater - Department of Agricultural Economics ( email )

Stillwater, OK 74078-6026
United States

B. Wade Brorsen

Oklahoma State University - Stillwater - Department of Agricultural Economics ( email )

Stillwater, OK 74078-6026
United States
405-744-6836 (Phone)
405-744-8210 (Fax)

Kim Anderson (Contact Author)

Oklahoma State University - Stillwater - Department of Agricultural Economics ( email )

Stillwater, OK 74078-6026
United States

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