Are Americans' Musical Preferences More Omnivores Today? Yes, but not Everyone

37 Pages Posted: 23 Jul 2007

See all articles by Jordi López Sintas

Jordi López Sintas

UAB

Anna Torres

Universitat Pompeu Fabra - Faculty of Economic and Business Sciences

Konstantina Zerva

University of Barcelona

Date Written: April 2006

Abstract

Although we found a general trend favouring the omnivorousness thesis, as soon as we adjusted it to a set of structural factors and consumers' tastes it was clear that this was caused by elitist inclusive omnivores who had increased the scope of their tastes. In general, younger cohorts were becoming less omnivorous, nevertheless, they were also becoming more educated and had greater to higher levels of inc ome, making the youth more omnivorous. As expected, upscale consumers set limits on their popular taste: musical genres, whose audiences had educational levels below the mean profile were less preferred by upscale respondents. In spite of this, as time passed, some popular brows gained social status.

Keywords: Symbolic consumer research, musical tastes, omnivorousness, correspondence analysis of matched matrices

JEL Classification: M31, C14, Z11

Suggested Citation

López Sintas, Jordi and Torres-Lacomba, Anna and Zerva, Konstantina, Are Americans' Musical Preferences More Omnivores Today? Yes, but not Everyone (April 2006). Available at SSRN: https://ssrn.com/abstract=1002303 or http://dx.doi.org/10.2139/ssrn.1002303

Jordi López Sintas

UAB ( email )

Bellaterra, Barcelona 08193
Spain

HOME PAGE: http://about.me/jlopezsi

Anna Torres-Lacomba (Contact Author)

Universitat Pompeu Fabra - Faculty of Economic and Business Sciences ( email )

Ramon Trias Fargas 25-27
Barcelona, 08005
Spain

Konstantina Zerva

University of Barcelona ( email )

Gran Via de les Corts Catalanes, 585
Barcelona, 08007
Spain

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