Optimization of a Google AdWords Campaign: Case Study
9 Pages Posted: 1 Aug 2007
Date Written: August 1, 2007
The case study was performed for a company that develops its activity in the baby articles sale field. The respective company that, besides the sale it had developed in the 7 own shops in Florida, it would pass on to the online sale, considering that this market offers it a real development possibility.
The study follows 8 stages: audience selection, geo-location, keywords selection, creation of add groups, campaign's budget, advertisement positioning, landing page testing and results, and confer the conclusion at the end.
The campaign was exclusively deployed in Google AdWords system.
Keywords: AdWords, PPC
JEL Classification: L86
Suggested Citation: Suggested Citation