Optimization of a Google AdWords Campaign: Case Study

9 Pages Posted: 1 Aug 2007

See all articles by Daniela Danciulescu

Daniela Danciulescu

Bucharest Academy of Economic Studies - INFOREC Association (Association for Promoting the Informatics for Economics); ARTENS France

Date Written: August 1, 2007

Abstract

The case study was performed for a company that develops its activity in the baby articles sale field. The respective company that, besides the sale it had developed in the 7 own shops in Florida, it would pass on to the online sale, considering that this market offers it a real development possibility.

The study follows 8 stages: audience selection, geo-location, keywords selection, creation of add groups, campaign's budget, advertisement positioning, landing page testing and results, and confer the conclusion at the end.

The campaign was exclusively deployed in Google AdWords system.

Keywords: AdWords, PPC

JEL Classification: L86

Suggested Citation

Danciulescu, Daniela, Optimization of a Google AdWords Campaign: Case Study (August 1, 2007). Available at SSRN: https://ssrn.com/abstract=1004059 or http://dx.doi.org/10.2139/ssrn.1004059

Daniela Danciulescu (Contact Author)

Bucharest Academy of Economic Studies - INFOREC Association (Association for Promoting the Informatics for Economics) ( email )

Calea Dorobanti nr. 15-17, cam.2418
Bucharest, Bucharest
Romania

ARTENS France ( email )

121, avenue des Champs Elysées
PARIS, PARIS 75008
France

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