Creating Corporate Cultures Through Mythopoetic Leadership

SMU Cox School of Business Research Paper Series No. 07-004

Organizational Dynamics, Vol. 36, No. 3, 2007

16 Pages Posted: 5 Aug 2007

See all articles by Chip Jarnagin

Chip Jarnagin

LatticeWorks Consulting

John Slocum

affiliation not provided to SSRN

Date Written: January 22, 2007

Abstract

In this article we introduce the concept of Mypthopoetic Leadership as a framework for leaders to develop robust cultures that give their firms competitive advantages. Strong cultures maximize employee engagement and are highly correlated with successful firms.

Culture supports a social order that guides the experiences of employees. The mission statement and the values of a firm are vehicles that harness the human spirit and give inspiration and direction to all employees. Mythopoetic Leaders use the mission and the values of the firm to anchor behaviors and to form its cultural DNA. Mythopoetic Leaders afford their employees with an ability to not only make a difference in their lives, but the lives of the firm’s customers. Companies are driven by values and people, and it is through rituals and stories that these values are transmitted to others.

Keywords: corporate culture, mythopoetic leadership, reward systems, myths

Suggested Citation

Jarnagin, Chip and Slocum, John, Creating Corporate Cultures Through Mythopoetic Leadership (January 22, 2007). SMU Cox School of Business Research Paper Series No. 07-004. Available at SSRN: https://ssrn.com/abstract=1004565

Chip Jarnagin (Contact Author)

LatticeWorks Consulting ( email )

11816 Inwood Rd., Suite 800
Dallas, TX 75244
United States

John Slocum

affiliation not provided to SSRN

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