The Case for the Plain Packaging of Tobacco Products

Addiction, Vol. 103, No. 4, pp. 580-590, April 2008

22 Pages Posted: 6 Aug 2007  

Becky Freeman

The University of Sydney

Simon Chapman

The University of Sydney

Matthew Rimmer

Queensland University of Technology (QUT)

Date Written: August 1, 2007

Abstract

The global Framework Convention on Tobacco Control (FCTC) requires nations to ban all tobacco advertising and promotion. In the face of these restrictions, tobacco packaging has become the key promotional vehicle for the tobacco industry to interest smokers and potential smokers in tobacco products. This paper reviews available research into the likely impact of mandatory plain packaging and internal tobacco industry statements about the importance of packs as promotional vehicles. It critiques legal objections raised by the industry about plain packaging violating laws and international trade agreements, showing these to be without foundation. Plain packaging of all tobacco products would remove a key remaining means for the industry to promote its products to billions of the world's smokers and future smokers. Governments have appropriated large surface areas of tobacco packs for health warnings without legal impediment or need to compensate tobacco companies. Requiring plain packaging is consistent with the intention to ban all tobacco promotions. There is no impediment in the FCTC to interpreting tobacco advertising and promotion to include tobacco packs.

Keywords: Trade Mark Law, Plain Packaging, Tobacco Control, Public Health, and International Trade

Suggested Citation

Freeman, Becky and Chapman, Simon and Rimmer, Matthew, The Case for the Plain Packaging of Tobacco Products (August 1, 2007). Addiction, Vol. 103, No. 4, pp. 580-590, April 2008. Available at SSRN: https://ssrn.com/abstract=1004646

Becky Freeman (Contact Author)

The University of Sydney ( email )

University of Sydney
Sydney, NC NSW 2006
Australia

Simon Chapman

The University of Sydney ( email )

University of Sydney
Sydney, NC NSW 2006
Australia

Matthew Rimmer

Queensland University of Technology (QUT) ( email )

Level 4, C Block Gardens Point
2 George St
Brisbane, Queensland QLD 4000
Australia

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