The Organizational Life of an Idea: Integrating Social Network, Creativity and Decision-Making Perspectives

20 Pages Posted: 17 Aug 2007

See all articles by Bob Kijkuit

Bob Kijkuit

Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management

Jan Van Den Ende

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)

Abstract

Existing theories on the influence of social networks on creativity focus on idea generation. Conversely, the new product development literature concentrates more on the selection of ideas and projects. In this paper we bridge this gap by developing a dynamic framework for the role of social networks from idea generation to selection. We apply findings from creativity and behavioral decision-making literature and present an in-depth understanding of the sociological processes in the front-end of the new product development process. Our framework builds on the importance of mutual understanding, sense making and consensus formation. The propositions focus on both network structure and content and highlight the need to have strong ties and prior related knowledge, to incorporate decision makers, and to move over time from a large, non-redundant and heterogeneous to a smaller and more cohesive network structure. We conclude with a discussion on empirical validation of the framework and possible extensions.

Suggested Citation

Kijkuit, Bob and Van Den Ende, Jan, The Organizational Life of an Idea: Integrating Social Network, Creativity and Decision-Making Perspectives. Journal of Management Studies, Vol. 44, No. 6, pp. 863-882, September 2007, Available at SSRN: https://ssrn.com/abstract=1007327 or http://dx.doi.org/10.1111/j.1467-6486.2007.00695.x

Bob Kijkuit (Contact Author)

Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management ( email )

RSM Erasmus University
PO Box 1738
3000 DR Rotterdam
Netherlands

Jan Van Den Ende

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands
31 10 4082299 (Phone)
31 10 4089014 (Fax)

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

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