The Illegitimate Use of Trade Symbols as an Infringement of the Unfair Competition Law in Colombia

Universidad Javeriana - CEDEC Competition Law & Economics Working Paper No. 07-01

20 Pages Posted: 9 Oct 2007 Last revised: 17 Sep 2009

See all articles by Alfonso Miranda Londoño

Alfonso Miranda Londoño

Pontificia Universidad Javeriana

Juan David Gutiérrez Rodríguez

Universidad de los Andes, Escuela de Gobierno

Date Written: September 2007

Abstract

The reputation of a firm in the market is identified by the customers through symbols that convey information about the quality of the products, such as trade names, trade marks and other trade symbols. Companies invest important resources to build a good reputation regarding its products and services; hence, the strength, significance and recognition of trade marks, trade names and corporate names are important assets for a firm in any market.

The objective of this document is to explain the protection of trade symbols in the Colombian legislation and case-law. The document focuses on the protection of trade names, corporate names and the names of commercial premises and the prohibition - by the Unfair Competition Law - of two specific unfair competition types: likelihood of confusion and profit from another's reputation.

Keywords: trade symbols, trade names, corporate names, unfair competition law, intellectual property rights, likelihood of confusion, profit from another's reputation

JEL Classification: K2

Suggested Citation

Miranda Londoño, Alfonso and Gutiérrez Rodríguez, Juan David, The Illegitimate Use of Trade Symbols as an Infringement of the Unfair Competition Law in Colombia (September 2007). Universidad Javeriana - CEDEC Competition Law & Economics Working Paper No. 07-01, Available at SSRN: https://ssrn.com/abstract=1007573 or http://dx.doi.org/10.2139/ssrn.1007573

Alfonso Miranda Londoño

Pontificia Universidad Javeriana ( email )

Bogota
Colombia
3122900 (Phone)
3104715 (Fax)

Juan David Gutiérrez Rodríguez (Contact Author)

Universidad de los Andes, Escuela de Gobierno ( email )

Bogota
Colombia

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