No Barrique, No Berlusconi: Collective Identity, Contention, and Authenticity in the Making of Barolo and Barbaresco Wines

52 Pages Posted: 24 Aug 2007

See all articles by Michael Hannan

Michael Hannan

Stanford Graduate School of Business

Giacomo Negro

Bocconi University

Hayagreeva Rao

Stanford Graduate School of Business

Ming De Leung

Independent

Date Written: July 2007

Abstract

How does contention over authenticity unfold through social movement processes of mobilization and counter-mobilization? We address this issue by studying how the rise of modern winemaking practices embodied authenticity as creativity, how the success of the modernists triggered a counter-movement seeking to preserve traditional wine-making practices, and how the emergent traditional category was premised on authenticity as conformity to a genre. This counter-movement succeeded in a situation in which market forces seemed destined to displace tradition with modernity.

Keywords: organization theory

Suggested Citation

Hannan, Michael and Negro, Giacomo and Rao, Hayagreeva and Leung, Ming De, No Barrique, No Berlusconi: Collective Identity, Contention, and Authenticity in the Making of Barolo and Barbaresco Wines (July 2007). Stanford University Graduate School of Business Research Paper No. 1972, Available at SSRN: https://ssrn.com/abstract=1008367 or http://dx.doi.org/10.2139/ssrn.1008367

Michael Hannan (Contact Author)

Stanford Graduate School of Business ( email )

655 Knight Way
Stanford, CA 94305-5015
United States
650-723-1511 (Phone)
650-725-7692 (Fax)

Giacomo Negro

Bocconi University ( email )

Via Sarfatti, 25
Milan, MI 20136
Italy

Hayagreeva Rao

Stanford Graduate School of Business ( email )

655 Knight Way
Stanford, CA 94305-5015
United States
(650) 724-7708 (Phone)
(650) 725-7979 (Fax)

HOME PAGE: http://faculty-gsb.stanford.edu/rao/contact.html

Ming De Leung

Independent

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