Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

16 Pages Posted: 27 Aug 2007

See all articles by Kristine de Valck

Kristine de Valck

Erasmus University Rotterdam - Rotterdam School of Management (RSM); HEC Paris - Marketing

Fred Langerak

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)

Peter C. Verhoef

University of Groningen - Department of Marketing & Marketing Research

Peeter W.J. Verlegh

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)

Abstract

The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities of interest (VCIs). The dimensions consist of members' satisfaction with member-to-member interactions, organizer-to-member interactions and organizer-to-community interactions, all of which come together on the VCI's site. Using a sample of 3605 members of a VCI, the authors investigated the effect of each satisfaction dimension on members' visit frequency, and the moderating effect of membership duration on the links between the satisfaction dimensions and visit frequency. The results reveal that satisfaction with member-to-member interactions, organizer-to-member interactions and the community's site has positive effects on members' visit frequency. Members' satisfaction with organizer-to-community interactions has no effect on visit frequency. The findings also show that membership duration strengthens two, and weakens one of the linkages between the satisfaction dimensions and members' visit frequency.

Suggested Citation

de Valck, Kristine and Langerak, Fred and Verhoef, Peter C. and Verlegh, Peeter W.J., Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency. British Journal of Management, Vol. 18, No. 3, pp. 241-256, September 2007. Available at SSRN: https://ssrn.com/abstract=1008606 or http://dx.doi.org/10.1111/j.1467-8551.2006.00499.x

Kristine De Valck (Contact Author)

Erasmus University Rotterdam - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands
+31 10 408 2612 (Phone)
+31 10 408 9011 (Fax)

HEC Paris - Marketing ( email )

Paris
France

Fred Langerak

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Peter C. Verhoef

University of Groningen - Department of Marketing & Marketing Research ( email )

Netherlands

Peeter W.J. Verlegh

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738
3000 DR Rotterdam
Netherlands

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