Why Does Dissimilarity Matter? Exploring Self-Categorization, Self-Enhancement, and Uncertainty Reduction

Hong Kong University of Science & Technology Business School Research Paper No.

Journal of Applied Psychology, Vol. 89, No. 5, pp. 892-900, 2004

10 Pages Posted: 23 Aug 2007

See all articles by Prithviraj Chattopadhyay

Prithviraj Chattopadhyay

University of Auckland

Elizabeth George

Hong Kong University of Science & Technology (HKUST)

Sandra A Lawrence

Griffith University

Abstract

Although relational demographers have based their arguments on self-categorization theory, they have paid little attention to the underlying processes associated with this theory. The authors examined whether demographic dissimilarity affects individuals' identification with groups by affecting the group's prototype valence and clarity and the individual's perceptions of self-prototypicality. The data showed that the proportion of women and non-Australians in 34 work groups negatively influenced prototype valence, prototype clarity, and self-prototypicality for all members of the group. These results provide support for the continued use of self-categorization theory by relational demographers.

Suggested Citation

Chattopadhyay, Prithviraj and George, Elizabeth and Lawrence, Sandra A, Why Does Dissimilarity Matter? Exploring Self-Categorization, Self-Enhancement, and Uncertainty Reduction. Hong Kong University of Science & Technology Business School Research Paper No. ; Journal of Applied Psychology, Vol. 89, No. 5, pp. 892-900, 2004. Available at SSRN: https://ssrn.com/abstract=1009069

Prithviraj Chattopadhyay (Contact Author)

University of Auckland ( email )

12 Grafton Road
Auckland
New Zealand

Elizabeth George

Hong Kong University of Science & Technology (HKUST) ( email )

Clearwater Bay
Kowloon, 999999
Hong Kong

Sandra A Lawrence

Griffith University ( email )

170 Kessels Road
Nathan, Queensland QLD 4111
Australia

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