The New Road: Strategic Social Partnerships (English version)
Strategy & Sponsorship Review
8 Pages Posted: 4 Sep 2007 Last revised: 27 Jun 2009
Abstract
The traditional philanthropy practiced by your company is good. But you may be squandering an opportunity to create true strategic value, both social and financial, through your relationships with civil society.
Suggested Citation: Suggested Citation
Austin, James E. and Reficco, Ezequiel A. and Herrero, Gustavo, The New Road: Strategic Social Partnerships (English version). Strategy & Sponsorship Review, Available at SSRN: https://ssrn.com/abstract=1011005
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