The New Road: Strategic Social Partnerships (English version)

Strategy & Sponsorship Review

8 Pages Posted: 4 Sep 2007 Last revised: 27 Jun 2009

See all articles by James E. Austin

James E. Austin

Harvard Business School

Ezequiel A. Reficco

ESCP Business School

Gustavo Herrero

affiliation not provided to SSRN

Abstract

The traditional philanthropy practiced by your company is good. But you may be squandering an opportunity to create true strategic value, both social and financial, through your relationships with civil society.

Suggested Citation

Austin, James E. and Reficco, Ezequiel A. and Herrero, Gustavo, The New Road: Strategic Social Partnerships (English version). Strategy & Sponsorship Review, Available at SSRN: https://ssrn.com/abstract=1011005

James E. Austin (Contact Author)

Harvard Business School ( email )

Cumnock 300
Boston, MA 02163
United States
617 495-6497 (Phone)

Ezequiel A. Reficco

ESCP Business School ( email )

C. de Arroyofresno, 1
Madrid, Madrid 28035
Spain

HOME PAGE: http://https://escp.eu/reficco-ezequiel

Gustavo Herrero

affiliation not provided to SSRN ( email )

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