Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers

Abstract

Electronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition. This study considers the antitrust or competition legislation related to e-marketplaces and examines the possible competition concerns they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered.

Keywords: electronic marketplaces, antitrust, policy

JEL Classification: M31, K21, L42