Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers

CCP Working Paper No. 07-15

34 Pages Posted: 1 Sep 2007

See all articles by Andrew Pressey

Andrew Pressey

University of East Anglia (UEA) - Centre for Competition Policy

John Kevin Ashton

Bangor Business School; University of East Anglia (UEA)

Abstract

Electronic marketplaces (e-marketplaces) allow networks of buyers and sellers to conduct business online and to exchange information more efficiently using Internet technology. Despite the benefits that e-marketplaces potentially afford firms, concerns have been raised that these markets may damage competition. This study considers the antitrust or competition legislation related to e-marketplaces and examines the possible competition concerns they raise. Potentially anticompetitive features of e-marketplaces are examined and guidance for firm conduct when creating or participating in an e-marketplace is offered.

Keywords: electronic marketplaces, antitrust, policy

JEL Classification: M31, K21, L42

Suggested Citation

Pressey, Andrew and Ashton, John Kevin, Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers. CCP Working Paper No. 07-15. Available at SSRN: https://ssrn.com/abstract=1011120 or http://dx.doi.org/10.2139/ssrn.1011120

Andrew Pressey (Contact Author)

University of East Anglia (UEA) - Centre for Competition Policy ( email )

UEA
Norwich Research Park
Norwich, Norfolk NR47TJ
United Kingdom

John Kevin Ashton

Bangor Business School ( email )

Bangor Business School
College Road
Gwynedd LL57 2DG, Wales LL57 2DG
United Kingdom

University of East Anglia (UEA) ( email )

Norwich Research Park
Norwich, Norfolk NR4 7TJ
United Kingdom

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