Your Money and Your Brain
7 Pages Posted: 12 Sep 2007
Date Written: September 4, 2007
This trade book on neuroeconomics presents the latest findings from neuroscience, psychology, and behavioral economics. It seeks to explain one of the central puzzles in financial behavior: why individual and professional investors alike so persistently fail to learn from their own mistakes. 'Your Money and Your Brain' combines the findings of neuroimaging labs around the world with empirical studies in behavioral finance and case studies of actual decisions by both retail and professional investors. The book is organized around the theme of the emotions aroused by financial decision-making - among them, greed, confidence, surprise, regret and happiness. Each chapter concludes with practical recommendations on how individuals and investment firms can improve their financial decision-making.
Keywords: neuroeconomics, behavioral finance, investment decision-making
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