The Dynamic Capabilities View of Coopetition: The Case of Intel, Apple and Microsoft

19 Pages Posted: 18 Sep 2007

See all articles by Chiara Di Guardo

Chiara Di Guardo

Universita di Cagliari

Marco Galvagno

University of Catania

Date Written: 2007

Abstract

Over the last years, there has been a significant increase in the use of coopetition as a strategic device. We propose a dynamic capabilities view of coopetition to examine the evolution and impact of a relationship between firms that start as partners and become competitors. We show that a firm's propensity to coopete derives from its dynamic capabilities originating through the creation, integration and reconfiguration of the alliance competencies formed through its cooperative activity. We build on the analysis of the cooperation of Intel and Microsoft, known as Wintel, and the recent alliance between Intel and Apple, that we call Mactel. The use of a single case study obeys to the explanatory nature of research questions we attempt to answer.

Keywords: Coopetition, Collaboration, Competition, IPc's Industry, Apple, Microsoft

JEL Classification: L11, L21, L22, M21

Suggested Citation

Di Guardo, Chiara and Galvagno, Marco, The Dynamic Capabilities View of Coopetition: The Case of Intel, Apple and Microsoft (2007). Available at SSRN: https://ssrn.com/abstract=1013561 or http://dx.doi.org/10.2139/ssrn.1013561

Chiara Di Guardo

Universita di Cagliari ( email )

Cagliari, 09124
Italy

Marco Galvagno (Contact Author)

University of Catania ( email )

Department of Economics and Business
Corso Italia, 55
Catania, CT 95129
Italy
+390953753644 (Phone)

HOME PAGE: http://marcogalvagno.com

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