Notes on a Transformation: RBC's Journey

7 Pages Posted: 14 Sep 2007

See all articles by Elisabetta Bigsby

Elisabetta Bigsby

RBC Financial Group

Douglas A. Ready

International Consortium for Executive Development Research (ICEDR)

Abstract

In 2003, analysts disparaged Canada's RBC Financial Group for its acceptable but unremarkable performance. Lately, it has delivered nine quarters of stellar financial results. What changed? Elisabetta Bigsby and Douglas Ready tell how transformation champions can make change the coin of the realm.

Suggested Citation

Bigsby, Elisabetta and Ready, Douglas A., Notes on a Transformation: RBC's Journey. Business Strategy Review, Vol. 18, No. 3, pp. 4-10, Autumn 2007. Available at SSRN: https://ssrn.com/abstract=1013673 or http://dx.doi.org/10.1111/j.1467-8616.2007.00477.x

Elisabetta Bigsby (Contact Author)

RBC Financial Group ( email )

Toronto, Ontario
Canada

Douglas A. Ready

International Consortium for Executive Development Research (ICEDR) ( email )

1666 Massachusetts Avenue
Lexington, MA 02420
United States
781-862-6633 (Phone)
781-862-6211 (Fax)

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