E-Jamming

5 Pages Posted: 14 Sep 2007

See all articles by Julian Birkinshaw

Julian Birkinshaw

London Business School

Stuart Crainer

London Business School

Abstract

When IBM utilized technology to tap into the ideas of its employees, it discovered a way to shape its future direction. Julian Birkinshaw and Stuart Crainer share the story.

Suggested Citation

Birkinshaw, Julian and Crainer, Stuart, E-Jamming. Business Strategy Review, Vol. 18, No. 3, pp. 23-27, Autumn 2007. Available at SSRN: https://ssrn.com/abstract=1013676 or http://dx.doi.org/10.1111/j.1467-8616.2007.00480.x

Julian Birkinshaw (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Stuart Crainer

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

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