Value at the Bottom of the Pyramid

6 Pages Posted: 14 Sep 2007

See all articles by Juan Luis Martinez

Juan Luis Martinez

Instituto de Empresa

María Carbonell

Compromiso Empresarial Press

Abstract

Juan Luis Martinez and María Carbonell refute common misconceptions about doing business with low-income consumers and provide a model for doing well while doing good.

Suggested Citation

Martínez, Juan Luís and Carbonell, María, Value at the Bottom of the Pyramid. Business Strategy Review, Vol. 18, No. 3, pp. 50-55, Autumn 2007, Available at SSRN: https://ssrn.com/abstract=1013681 or http://dx.doi.org/10.1111/j.1467-8616.2007.00485.x

Juan Luís Martínez (Contact Author)

Instituto de Empresa ( email )

Mª Molina, 12 - Bajo
Madrid, 28006
Spain
915689732 (Phone)

María Carbonell

Compromiso Empresarial Press ( email )

Madrid
Spain

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