When the Blind Lead

6 Pages Posted: 14 Sep 2007


It's called confirmation bias. When facing a major decision, one exhibits an unwillingness to admit conflicting data - no matter how salient - to influence a closed point of view. Peter S. Cohan examines the disease and offers a cure.

Suggested Citation

Cohan, Peter S., When the Blind Lead. Business Strategy Review, Vol. 18, No. 3, pp. 65-70, Autumn 2007. Available at SSRN: https://ssrn.com/abstract=1013684 or http://dx.doi.org/10.1111/j.1467-8616.2007.00488.x

Peter S. Cohan (Contact Author)

Peter S. Cohan & Associates ( email )

United States

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