Demand Chain Management: An Integrative Approach in Automotive Retailing

Journal of Operations Management, Vol. 20, pp. 707-728, 2002

Posted: 18 Sep 2007

See all articles by Peter Hines

Peter Hines

Cardiff University - Cardiff Business School

Riccardo Silvi

University of Bologna - Department of Management

Monica Bartolini

University of Bologna - Department of Management

Abstract

Recent reviews of the Operations Management research literature have shown a surprising little shift towards empirical methodologies from traditional modeling solution methods. In addition, there is generally a lack of empirical testing and validation of manufacturing strategies. Coupled to this fact is that empirical work is rarely carried out in an inter-disciplinary manner, with the complete combination of OM, marketing, strategy, lean thinking and accounting approaches particularly poorly researched. Fully cross-functional integrative empirical research is required to help support the understanding of the applicability of OM practices within industry. This paper explores such an integration of approaches developed within the Lean Thinking, Strategic Cost Management, Marketing and Policy Deployment areas. In order to investigate the approach a single automotive retailer is used as an instrumental case. The results of the study show that the new approach stands up well as an integrative approach that can prove highly beneficial results. However, the pilot work also identified a number of limitations that are the basis of further refinement and testing of the method.

Keywords: Accounting data, Cost management, Financial ratios, Ratios informative capability, Ratios effectiveness, Financial distress

JEL Classification: M11, M41, L23, L81, L62

Suggested Citation

Hines, Peter and Silvi, Riccardo and Bartolini, Monica, Demand Chain Management: An Integrative Approach in Automotive Retailing. Available at SSRN: https://ssrn.com/abstract=1015279

Peter Hines (Contact Author)

Cardiff University - Cardiff Business School ( email )

Aberconway Building
Colum Drive
Cardiff, CF10 3EU
United Kingdom

Riccardo Silvi

University of Bologna - Department of Management ( email )

P.le della Vittoria, 15
Forli', Bologna 47100
Italy

Monica Bartolini

University of Bologna - Department of Management ( email )

Piazza Scaravilli 1
Bologna, Bologna 40126
ITALY

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