Technology Acceptance Model for Complex Technologies in a Period of Rapid Catching-Up
9 Pages Posted: 21 Sep 2007
Date Written: 2007
Technology Acceptance Model (TAM) was developed to explain computer usage behaviour. This concept later found applications in studying adoption of consumer products like Cellular phones. In this paper an attempt has been made to understand the importance of user motivations and perceptions in determining his behaviour to use indigenous technology using the TAM concept. Cases of new product technologies that were developed by Indian firms with R&D grants from the government under PATSER scheme of DSIR were examined. These products were developed by commercial organisations with an intent to profit from the development. However, despite their closeness to market, their experience with user adoption of these technologies is mixed, some were accepted with excitement and some others are struggling to find acceptance from the targeted users. Examinations of various factors indicate prior experience in handling innovations and purchase practices to have significant effects on user's extrinsic and intrinsic motivations.
Keywords: technology adoption, technology acceptance model, technology commercialisation
JEL Classification: O32, M13, D81, D82
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