The Transience of Constructed Preferences

Journal of Behavioral Decision Making, Forthcoming

15 Pages Posted: 22 Sep 2007 Last revised: 16 Nov 2013

See all articles by Dan Simon

Dan Simon

University of Southern California Gould School of Law

Daniel C. Krawczyk

University of California, Los Angeles (UCLA) - Department of Psychology

Airom Bleicher

University of California, Los Angeles (UCLA)

Keith J. Holyoak

University of California, Los Angeles (UCLA) - Department of Psychology

Abstract

A large body of research suggests that preferences are constructed rather than merely accessed in the course of making decisions. The current research examines the stability of constructed preferences over time. Preferences for various factors relevant to a job choice were measured prior to presentation of the job choice task, at the point of decision, and again following a delay. It was found that relative to baseline pre-decision levels, preferences shifted to provide stronger support for the emerging decision. Preference changes proved to be transient, receding to baseline after one week (Ex. 1), and even within fifteen minutes (Ex. 2). These findings, which can be interpreted in terms of decision making by constraint satisfaction, suggest that preferences are constructed to serve the decision at hand, without constraining the decision maker in future decisions.

Keywords: decision making, psychology, construction of preferences, coherence

Suggested Citation

Simon, Dan and Krawczyk, Daniel C. and Bleicher, Airom and Holyoak, Keith J., The Transience of Constructed Preferences. Journal of Behavioral Decision Making, Forthcoming, Available at SSRN: https://ssrn.com/abstract=1016243

Dan Simon (Contact Author)

University of Southern California Gould School of Law ( email )

699 Exposition Boulevard
Los Angeles, CA 90089
United States
213-740-0168 (Phone)
213-740-5502 (Fax)

HOME PAGE: http://weblaw.usc.edu/faculty/contactInfo.cfm?detailID=307

Daniel C. Krawczyk

University of California, Los Angeles (UCLA) - Department of Psychology ( email )

1285 Franz Hall
Box 951563
Los Angeles, CA 90095-1563
United States

Airom Bleicher

University of California, Los Angeles (UCLA) ( email )

405 Hilgard Avenue
Box 951361
Los Angeles, CA 90095
United States

Keith J. Holyoak

University of California, Los Angeles (UCLA) - Department of Psychology ( email )

1285 Franz Hall
Box 951563
Los Angeles, CA 90095-1563
United States
310-206-1646 (Phone)

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