Seriosity: Addressing the Challenges of Limited Attention Spans

OII DPSN Working Paper No. 8

Oil Distributed Problem-Solving Networks Conference, February 2008

9 Pages Posted: 24 Sep 2007 Last revised: 19 Jan 2009

See all articles by David A. Bray

David A. Bray

Institute for Defense Analyses; Harvard University; Emory University - Goizueta Business School; National Defense University; Forbes Ignite; University of Oxford

Karen Croxson

Balliol College

William H. Dutton

GCSCC Computer Science University of Oxford

Benn Konsynski

Emory University - Goizueta Business School

Abstract

Our case study seeks to investigate how Seriosity operates as a distributed problem solving network (DPSN) with the goals of addressing the organizational challenges of limited attention spans - embodied both by information pollution and knowledge overload. We first consider the background behind such challenges and why they will increasingly diminish organizational performance if not successfully mitigated by organizations of the future. We then consider how Seriosity measures the performance outcomes of its technologies - specifically, how does Seriosity know it is successful at translating elements of MMORPG's to help individuals better collaborate and coordinate their activities?

Keywords: distributed problem solving networks, limited attention spans, information pollution, knowledge overload

JEL Classification: D23, D70, D83

Suggested Citation

Bray, David A. and Croxson, Karen and Dutton, William H. and Konsynski, Benn, Seriosity: Addressing the Challenges of Limited Attention Spans. OII DPSN Working Paper No. 8, Oil Distributed Problem-Solving Networks Conference, February 2008, Available at SSRN: https://ssrn.com/abstract=1016484 or http://dx.doi.org/10.2139/ssrn.1016484

David A. Bray (Contact Author)

Institute for Defense Analyses ( email )

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Harvard University ( email )

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Emory University - Goizueta Business School ( email )

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National Defense University ( email )

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University of Oxford

Oxford
United Kingdom

HOME PAGE: http://www.linkedin.com/in/dbray

Karen Croxson

Balliol College ( email )

Oxford, England, OX1 3BJ
United States

William H. Dutton

GCSCC Computer Science University of Oxford ( email )

Department of Computer Science
Robert Hooke Bldg 010
Oxford, Oxfordshire OX1 3PR
United Kingdom

Benn Konsynski

Emory University - Goizueta Business School ( email )

1300 Clifton Road
Atlanta, GA 30322-2722
United States

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