Mission Statements of Selected Bangladeshi Companies: An Analysis from a Strategic Management Viewpoint

The Cost and Management, Vol. 35, No. 3, pp. 46-60, May-June 2007

16 Pages Posted: 14 Apr 2008

See all articles by Pallab Kumar Biswas

Pallab Kumar Biswas

University of Otago

Suman Paul Chowdhury

BRAC University

Sumon Das

Department of Management, University of Dhaka

Abstract

This study first identifies the importance of mission statement for an organization and then tries to find out the quality of mission statements of the listed Public Limited Companies (PLCs) in Bangladesh. The nine criteria suggested by Fred R. David (2003) were taken as benchmark for this study. The annual reports of a sample of 167 PLCs have been surveyed to determine the nature and extent of disclosure by computing total score and a Mission Statement Disclosure Index (MSDI). The study results show that 55 companies (32.93%) are disclosing mission statements with a mean score of 4.145 out of total score 9 (MSDI 46.00). The results also show that the companies are focusing more on customers and concern for survival, growth and profitability and little focus is placed on self-concept, technology and market. As the average score of the companies are below 4.5 (half of the total score possible), conclusion has been drawn that the companies are preparing and disclosing the mission statements without having proper knowledge of the characteristics of the mission statement from strategic management viewpoint.

Keywords: Mission statement, Self-concept, Philosophy.

JEL Classification: M12

Suggested Citation

Biswas, Pallab Kumar and Chowdhury, Suman Paul and Das, Sumon, Mission Statements of Selected Bangladeshi Companies: An Analysis from a Strategic Management Viewpoint. Available at SSRN: https://ssrn.com/abstract=1020003

Pallab Kumar Biswas (Contact Author)

University of Otago ( email )

P.O. Box 56
Dunedin, Otago 9010
New Zealand
+64 3 679 8108 (Phone)

Suman Paul Chowdhury

BRAC University ( email )

66 Mohakhali C/A
Dhaka 1212 Bangladesh
Dhaka, 1212
Bangladesh

Sumon Das

Department of Management, University of Dhaka ( email )

Faculty of Business Studies
Nilkhet,
Dhaka, 1000
Bangladesh

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