CSR Performance in Emerging Markets: Evidence from Mexico

31 Pages Posted: 19 Oct 2007 Last revised: 25 Nov 2013

See all articles by Alan Muller

Alan Muller

University of Amsterdam Business School; University of Washington - Michael G. Foster School of Business

Ans Kolk

University of Amsterdam Business School

Abstract

Although interest in Corporate Social Responsibility (CSR) in emerging markets has increased in recent years, most research still focuses on developed countries. The scant literature on the topic, which traditionally suggested that CSR was relatively underdeveloped in emerging markets, has recently explored the context specificity, suggesting that it is different and reflects the specific social and political background. This would particularly apply to local companies, not so much to foreign subsidiaries of multinationals active in emerging markets. Thus far, empirical research that systematically documents a range of CSR activities of local companies and their performance has been scarce. This paper reports the results of a survey conducted among companies in the Mexican auto industry. CSR performance was investigated across three dimensions: environmental, labor and community, using measures from existing research and global, Western standards of practice, to identify the type of CSR activities and the level of CSR performance that exist, if at all, in the emerging-market context. Results show that local companies do engage in the type of CSR activities commonly associated with CSR in developed countries. To the extent that comparisons could be made, our findings also indicate that CSR activities and levels among the sample are comparable to what is known about CSR in developed-country settings. Moreover, six of the nine CSR dimensions are intercorrelated, which suggests that CSR in the Mexican auto parts industry is more structural than incidental.

Keywords: auto industry, Corporate social responsibility, CSR performance, emerging markets, Mexico

JEL Classification: D21, F23, H7, J28, L1, L2, M1, M14, M50

Suggested Citation

Muller, Alan R. and Kolk, Ans, CSR Performance in Emerging Markets: Evidence from Mexico. Journal of Business Ethics, Vol. 85, No. 2, pp. 325-337, 2009. Available at SSRN: https://ssrn.com/abstract=1021804

Alan R. Muller (Contact Author)

University of Amsterdam Business School ( email )

Plantage Muidergracht 12
Amsterdam, 1018TV
Netherlands

HOME PAGE: http://www1.fee.uva.nl/pp/amuller

University of Washington - Michael G. Foster School of Business ( email )

Box 353200
Seattle, WA 98195-3200
United States

Ans Kolk

University of Amsterdam Business School ( email )

Plantage Muidergracht 12
Amsterdam, 1018 TV
Netherlands
+31 20 525 4289 (Phone)
+31 20 525 5281 (Fax)

HOME PAGE: http://www.anskolk.eu

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