Communicating Internationally: Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA)
kommunikationsmanager, No. 4, pp. 68-71, 2005
4 Pages Posted: 16 Jun 2009 Last revised: 29 Nov 2009
Date Written: 2005
Globalisation places increased demands on PR professionals. But in the age of internationalisation, they have lagged behind experts in other areas when it comes to international expertise. The future generation, however, now has the chance to focus on international PR from the very start of their studies. In the UK and USA, many communication and PR courses have an international flavour, and increasing numbers of students choose to spend time abroad in the course of their studies.
Note: In German language only.
Note: Downloadable document is in German.
Keywords: international, PR, communication
JEL Classification: M30
Suggested Citation: Suggested Citation