Communicating Internationally: Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA)

kommunikationsmanager, No. 4, pp. 68-71, 2005

4 Pages Posted: 16 Jun 2009 Last revised: 29 Nov 2009

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Thomas Luedeke

komm.passion GmbH; Fachhochschule des Mittelstandes (FHM)

Date Written: 2005

Abstract

Globalisation places increased demands on PR professionals. But in the age of internationalisation, they have lagged behind experts in other areas when it comes to international expertise. The future generation, however, now has the chance to focus on international PR from the very start of their studies. In the UK and USA, many communication and PR courses have an international flavour, and increasing numbers of students choose to spend time abroad in the course of their studies.

Note: In German language only.

Note: Downloadable document is in German.

Keywords: international, PR, communication

JEL Classification: M30

Suggested Citation

Sievert, Holger and Luedeke, Thomas, Communicating Internationally: Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA) (2005). kommunikationsmanager, No. 4, pp. 68-71, 2005. Available at SSRN: https://ssrn.com/abstract=1022084

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Thomas Luedeke

komm.passion GmbH ( email )

Neuer Zollhof 2
Duesseldorf, 40221
Germany

HOME PAGE: http://www.komm-passion.de

Fachhochschule des Mittelstandes (FHM) ( email )

Ravensberger Stra├če 10 G
33602
Germany

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