Communicating Internationally: Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA)

kommunikationsmanager, No. 4, pp. 68-71, 2005

4 Pages Posted: 16 Jun 2009 Last revised: 29 Nov 2009

See all articles by Holger Sievert

Holger Sievert

Macromedia University of Applied Sciences; Technical University Munich; University of Florida - College of Journalism & Communication; University of Cambridge

Thomas Luedeke

Fachhochschule des Mittelstandes (FHM); komm.passion GmbH

Date Written: 2005

Abstract

Globalisation places increased demands on PR professionals. But in the age of internationalisation, they have lagged behind experts in other areas when it comes to international expertise. The future generation, however, now has the chance to focus on international PR from the very start of their studies. In the UK and USA, many communication and PR courses have an international flavour, and increasing numbers of students choose to spend time abroad in the course of their studies.

Note: In German language only.

Note: Downloadable document is in German.

Keywords: international, PR, communication

JEL Classification: M30

Suggested Citation

Sievert, Holger and Luedeke, Thomas and Luedeke, Thomas, Communicating Internationally: Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA) (2005). kommunikationsmanager, No. 4, pp. 68-71, 2005, Available at SSRN: https://ssrn.com/abstract=1022084

Holger Sievert (Contact Author)

Macromedia University of Applied Sciences ( email )

Head of Research Commission
Brüderstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.macromedia-fachhochschule.de/en/people/holger-sievert/

Technical University Munich ( email )

Institute for Life Long Learning
Arcisstr. 21
Munich, 80333
Germany

HOME PAGE: http://www.lll.tum.de/de/about/executive-professional-education-board

University of Florida - College of Journalism & Communication ( email )

Internal Communications Research Hub
1885 Stadium Rd
Gainesville, FL 32611
United States

HOME PAGE: http://https://www.jou.ufl.edu/icrh-thought-leaders/

University of Cambridge ( email )

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Thomas Luedeke

komm.passion GmbH ( email )

Neuer Zollhof 2
Duesseldorf, 40221
Germany

HOME PAGE: http://www.komm-passion.de

Fachhochschule des Mittelstandes (FHM) ( email )

Ravensberger Straße 10 G
33602
Germany

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