Hard Competition: PR Education in Switzerland and Austria (Harter Wettbewerb: PR Ausbildung in der Schweiz und in Oesterreich)

Sievert, Holger

Hard Competition: PR Education in Switzerland and Austria (Harter Wettbewerb: PR Ausbildung in der Schweiz und in Oesterreich)

pr karriere, No. 1, pp. 24-26, 2006

3 Pages Posted: 30 Oct 2007 Last revised: 5 Jul 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: 2006

Abstract

In Austria and Switzerland, Centers of Excellence for PR have been developed which are now known throughout Europe. PR and Communications Management Qualifications are the order of the day for communications experts in the Alpine countries. But the education and job markets are restricted and highly competitive.

Note: Downloadable document is in German.

Keywords: PR, communication, Austria, Switzerland

JEL Classification: I20, M10, M30

Suggested Citation: Suggested Citation

Sievert, Holger, Hard Competition: PR Education in Switzerland and Austria (Harter Wettbewerb: PR Ausbildung in der Schweiz und in Oesterreich) (2006). pr karriere, No. 1, pp. 24-26, 2006. Available at SSRN: https://ssrn.com/abstract=1022262