Communication for SMEs: More than Polish Image Brochures (Kommunikation im Mittelstand: Mehr als polnische Imagebroschuren)

Abstract

International communication is becoming ever more important for small and medium sized businesses. Nevertheless, it often fails to function as it should. The main challenge for the next few years is to successfully apply internationalisation not only to brands and products, but to communication. Yet there is no standard solution to the problems this challenge raises.

Note: In German language only.

Note: Downloadable document is in German.

Keywords: international, PR, communication

JEL Classification: M10, M30