Communication for SMEs: More than Polish Image Brochures (Kommunikation im Mittelstand: Mehr als polnische Imagebroschuren)

Pressesprecher, No. 6, pp. 28-29, June 2006

2 Pages Posted: 28 Aug 2008 Last revised: 9 Mar 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Thomas Luedeke

komm.passion GmbH; Fachhochschule des Mittelstandes (FHM)

Date Written: 2006

Abstract

International communication is becoming ever more important for small and medium sized businesses. Nevertheless, it often fails to function as it should. The main challenge for the next few years is to successfully apply internationalisation not only to brands and products, but to communication. Yet there is no standard solution to the problems this challenge raises.

Note: In German language only.

Note: Downloadable document is in German.

Keywords: international, PR, communication

JEL Classification: M10, M30

Suggested Citation

Sievert, Holger and Luedeke, Thomas, Communication for SMEs: More than Polish Image Brochures (Kommunikation im Mittelstand: Mehr als polnische Imagebroschuren) (2006). Pressesprecher, No. 6, pp. 28-29, June 2006. Available at SSRN: https://ssrn.com/abstract=1022265

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Thomas Luedeke

komm.passion GmbH ( email )

Neuer Zollhof 2
Duesseldorf, 40221
Germany

HOME PAGE: http://www.komm-passion.de

Fachhochschule des Mittelstandes (FHM) ( email )

Ravensberger Straße 10 G
33602
Germany

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