Looking Beyond the Horizon: Considering an Interdisciplinary Theory of International Corporate Communication (Der Blick ueber den Tellerrand: Uberlegungen zu einer interdisziplinaren Theorie internationaler Corporate Communication)

PR Magazin, No. 2, pp. 47-54, 2007

9 Pages Posted: 30 Oct 2007 Last revised: 9 Mar 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: 2007

Abstract

International corporate communication becomes more and more important, bringing with it increased complexity. At management level in PR agencies, however, there is very little systematic knowledge about the theory behind international communication. PR knowledge with integrated contributions from experts in various areas is still lacking. This article looks at the status quo, and suggests how an interdisciplinary, international corporate communication theory could be put together in the future.

Note: Downloadable document is in German.

Keywords: international, PR, corporate, communication

JEL Classification: M19, M30

Suggested Citation

Sievert, Holger, Looking Beyond the Horizon: Considering an Interdisciplinary Theory of International Corporate Communication (Der Blick ueber den Tellerrand: Uberlegungen zu einer interdisziplinaren Theorie internationaler Corporate Communication) (2007). PR Magazin, No. 2, pp. 47-54, 2007. Available at SSRN: https://ssrn.com/abstract=1022269

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

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