Why So Amateur: On the Urgent Need for Professionalisation of Political and General Non-Profit Communication (Warum so amateurhaft: Zum dringenden Bedarf einer Professionalisierung von politischer und allgemeiner Non-Profit-Kommunikation)
kommunikationsmanager, No. 3, pp. 50-52, 2007
3 Pages Posted: 30 Oct 2007 Last revised: 3 Mar 2015
Date Written: 2007
In recent years, the importance of professional PR in politics has risen dramatically. But in contrast with the development of business PR, political PR lags behind, especially in three key areas: integrated communication, internal communication and evaluation of communication success. Although the improvements in business PR cannot be transferred directly into the non-profit sector, lessons can certainly be learnt.
Note: In German language only.
Note: Downloadable document is in German.
Keywords: politics, PR, non-profit, communication
JEL Classification: Z10
Suggested Citation: Suggested Citation