Why So Amateur: On the Urgent Need for Professionalisation of Political and General Non-Profit Communication (Warum so amateurhaft: Zum dringenden Bedarf einer Professionalisierung von politischer und allgemeiner Non-Profit-Kommunikation)

Sievert, Holger; Novy, Leonard

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Why So Amateur: On the Urgent Need for Professionalisation of Political and General Non-Profit Communication (Warum so amateurhaft: Zum dringenden Bedarf einer Professionalisierung von politischer und allgemeiner Non-Profit-Kommunikation)

kommunikationsmanager, No. 3, pp. 50-52, 2007

3 Pages Posted: 30 Oct 2007 Last revised: 29 Jun 2009

See all articles by Holger Sievert

Holger Sievert

Macromedia University of Applied Sciences; Technical University Munich; University of Florida - College of Journalism & Communication; University of Cambridge

Leonard Novy

University of Cambridge - Centre of International Studies

Date Written: 2007

Abstract

In recent years, the importance of professional PR in politics has risen dramatically. But in contrast with the development of business PR, political PR lags behind, especially in three key areas: integrated communication, internal communication and evaluation of communication success. Although the improvements in business PR cannot be transferred directly into the non-profit sector, lessons can certainly be learnt.

Note: In German language only.

Note: Downloadable document is in German.

Keywords: politics, PR, non-profit, communication

JEL Classification: Z10

Suggested Citation: Suggested Citation

Sievert, Holger and Novy, Leonard, Why So Amateur: On the Urgent Need for Professionalisation of Political and General Non-Profit Communication (Warum so amateurhaft: Zum dringenden Bedarf einer Professionalisierung von politischer und allgemeiner Non-Profit-Kommunikation) (2007). kommunikationsmanager, No. 3, pp. 50-52, 2007, Available at SSRN: https://ssrn.com/abstract=1022272