The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008

4 Pages Posted: 19 Oct 2007 Last revised: 1 Dec 2011

See all articles by Anabel Houben

Anabel Houben

affiliation not provided to SSRN

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Arne Westermann

Westermann Kommunikation

Multiple version iconThere are 2 versions of this paper

Date Written: 2007

Abstract

The English version of this paper can be found at http://ssrn.com/abstract=1371672

Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally, Chinese companies, especially state-owned enterprises, have not been enthusiastic in terms of exploring corporate communications. But the challenges of internationalization lead Chinese enterprises into new communication dimensions. This article analyses the wall that currently exists between management and communication in many Chinese companies, how it is being changed and broken down, and what still needs to happen.

Note: Downloadable document is in Chinese.

Keywords: China, corporate communications, cross cultural, management, communication

JEL Classification: M10

Suggested Citation

Houben, Anabel and Sievert, Holger and Westermann, Arne, The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other (2007). Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008. Available at SSRN: https://ssrn.com/abstract=1022300

Anabel Houben

affiliation not provided to SSRN ( email )

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Arne Westermann

Westermann Kommunikation ( email )

Ehrenfeldstr. 34
Bochum, 44795
Germany
+49-234-3253142 (Phone)
+49-234-2987075 (Fax)

HOME PAGE: http://www.w-komm.de

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