The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other
Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008
4 Pages Posted: 19 Oct 2007 Last revised: 1 Dec 2011
Date Written: 2007
The English version of this paper can be found at http://ssrn.com/abstract=1371672
Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally, Chinese companies, especially state-owned enterprises, have not been enthusiastic in terms of exploring corporate communications. But the challenges of internationalization lead Chinese enterprises into new communication dimensions. This article analyses the wall that currently exists between management and communication in many Chinese companies, how it is being changed and broken down, and what still needs to happen.
Note: Downloadable document is in Chinese.
Keywords: China, corporate communications, cross cultural, management, communication
JEL Classification: M10
Suggested Citation: Suggested Citation