The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Houben, Anabel; Sievert, Holger; Westermann, Arne

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008

4 Pages Posted: 19 Oct 2007 Last revised: 1 Dec 2011

See all articles by Anabel Houben

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Arne Westermann

Westermann Kommunikation

There are 2 versions of this paper

Date Written: 2007

Abstract

The English version of this paper can be found at http://ssrn.com/abstract=1371672

Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally, Chinese companies, especially state-owned enterprises, have not been enthusiastic in terms of exploring corporate communications. But the challenges of internationalization lead Chinese enterprises into new communication dimensions. This article analyses the wall that currently exists between management and communication in many Chinese companies, how it is being changed and broken down, and what still needs to happen.

Note: Downloadable document is in Chinese.

Keywords: China, corporate communications, cross cultural, management, communication

JEL Classification: M10

Suggested Citation: Suggested Citation

Houben, Anabel and Sievert, Holger and Westermann, Arne, The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other (2007). Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008, Available at SSRN: https://ssrn.com/abstract=1022300