Consumption of Dairy Products in Urban China: Results from Beijing, Shanghai and Guangzhou

16 Pages Posted: 31 Oct 2007

See all articles by Frank H. Fuller

Frank H. Fuller

Iowa State University - Center for Agriculture and Rural Development (CARD)

John Beghin

University of Nebraska Lincoln Agricultural Economics; Iowa State University - Department of Economics

Scott Rozelle

University of California, Davis - Department of Agricultural and Resource Economics

Abstract

Using urban survey data collected by the authors in 2001-02, this paper analyzes demographics, cultural factors and purchasing behaviors influencing the consumption of fresh milk, yogurt, ice cream and powered milk in Beijing, Shanghai and Guangzhou, China. Results from estimation of a double-hurdle model of consumption show that income and marketing channels are the key determinants of milk consumption levels' however, education, advertising and convenience play a more important role in consumption of other dairy products. There is some evidence that milk powder, as a consumer good, may be becoming an inferior product in urban China. Finally, the survey data suggest that the growing sophistication of China's retail sector is influencing consumption of dairy products.

Suggested Citation

Fuller, Frank and Beghin, John and Rozelle, Scott, Consumption of Dairy Products in Urban China: Results from Beijing, Shanghai and Guangzhou. Australian Journal of Agricultural and Resource Economics, Vol. 51, No. 4, pp. 459-474, December 2007, Available at SSRN: https://ssrn.com/abstract=1025634 or http://dx.doi.org/10.1111/j.1467-8489.2007.00379.x

Frank Fuller (Contact Author)

Iowa State University - Center for Agriculture and Rural Development (CARD) ( email )

Ames, IA 50011
United States
515-294-7447 (Phone)

John Beghin

University of Nebraska Lincoln Agricultural Economics ( email )

Lincoln, NE 68583
United States

Iowa State University - Department of Economics ( email )

383 Heady Hall
Ames, IA 50011
United States

Scott Rozelle

University of California, Davis - Department of Agricultural and Resource Economics ( email )

One Shields Avenue
Davis, CA 95616
United States
530-752-9897 (Phone)

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
31
Abstract Views
1,204
PlumX Metrics