Understanding Web Completion in a Survey of New Businesses (Presentation)

23 Pages Posted: 2 Nov 2007

See all articles by Janice Ballou

Janice Ballou

Mathematica Policy Research, Inc.

Tom Barton

Mathematica Policy Research, Inc.

David DesRoches

Mathematica Policy Research, Inc.

Date Written: June 19, 2007

Abstract

Surveys of new establishments continue to encounter increased levels of both non-response and costs. Factors contributing to declining participation include the prevalence of sales solicitations new businesses receive, the lack of time available to business principals to complete surveys, and gatekeepers preventing direct access to business principals. The Kauffman Firm Survey, and others, have used multi-mode data collection methods including a self-administered web component to reduce time and cost, as well as to maximize respondent convenience. Understanding how establishments differ by mode of completion will inform future establishment web survey development. This paper will compare differences in industry, size, and complexity among businesses completing the web survey before and after CATI prompting, and those completing a CATI interview.

Keywords: Business surveys, web surveys

Suggested Citation

Ballou, Janice and Barton, Tom and DesRoches, David, Understanding Web Completion in a Survey of New Businesses (Presentation) (June 19, 2007). Available at SSRN: https://ssrn.com/abstract=1026388 or http://dx.doi.org/10.2139/ssrn.1026388

Janice Ballou

Mathematica Policy Research, Inc. ( email )

P.O. Box 2393
Princeton, NJ 08543-2393
United States

Tom Barton

Mathematica Policy Research, Inc. ( email )

P.O. Box 2393
Princeton, NJ 08543-2393
United States

David DesRoches (Contact Author)

Mathematica Policy Research, Inc. ( email )

P.O. Box 2393
Princeton, NJ 08543-2393
United States
609-275-2366 (Phone)

HOME PAGE: http://www.mathematica-mpr.com

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